SAN MATEO, Calif., and BOSTON, Mass., October 10, 2019 — Litmus, a leader in email marketing and analytics, released a newly integrated Litmus solution at its Litmus Live conference in Boston. The updated Litmus solution streamlines the entire email marketing workflow—making it easier for marketers to collaborate, save time, and simplify approvals. Enhanced engagement analytics and reporting also provide valuable customer insights, enabling marketers to deliver more effective email campaigns.
“The Litmus solution was designed with collaboration at its core,” said Erik Nierenberg, CEO of Litmus. “An all-in-one view gives easy access to the status of all campaigns and reviewer input, and new campaign-level dashboards enable marketing leaders to identify what resonates most with their customers and apply insights from those top-performing campaigns.”
Litmus now connects previously separate components for email design, testing, and review. Data, feedback, and approvals transfer from one step of the workflow to the next. Beta customers reported that the enhancements saved them hours of productivity on each email campaign.
“The new Litmus solution has streamlined our email creation, testing, and review process, eliminating the back and forth of hopping between tools and saving several hours per email,” said Andrea Goreczky, email marketer with Topgolf. “Plus, with the new folder system, it’s never been easier to organize and store our emails across our various ESPs in one central, easy-to-search spot within Litmus.”
The redesigned Litmus solution also includes additional feature updates including: the ability to create folders and subfolders to centralize and sort emails, a new quick spam test, and more robust integrations with popular ESPs (email service providers), including Salesforce Marketing Cloud, Mailchimp, Eloqua, Marketo, and Campaign Monitor—eliminating the need to switch between tools.
Litmus provides a powerful solution for email creation, testing, analytics, and collaboration, empowering marketing teams to confidently deliver increased subscriber engagement and campaign ROI while ensuring brand consistency. Backed by Spectrum Equity, Litmus is used by major global brands across every industry that trust the solution to make their email marketing more effective, including nine of the top 10 ecommerce brands, seven of the top 10 technology companies, and 23 of the top 25 U.S. advertising agencies. Learn more about Litmus at litmus.com, subscribe to the Litmus blog, or follow us on Twitter.