Help – Litmus http://litmus.com/help Wed, 11 Oct 2017 16:17:37 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.2 Litmus Security – How do we keep your data safe? https://litmus.com/help/testing/general/litmus-security-how-do-we-keep-your-data-safe/ https://litmus.com/help/testing/general/litmus-security-how-do-we-keep-your-data-safe/#comments Tue, 15 Aug 2017 22:06:57 +0000 https://litmus.com/help/?p=3269 Here at Litmus, we maintain the highest levels of confidentiality, privacy, and security for our customers’ data. We dedicate time, money, and resources to safeguard Litmus and our customers from data loss and theft. Periodically, we receive questions from prospects and customers regarding security at Litmus. Here are a few of the most frequently-asked security…

The post Litmus Security – How do we keep your data safe? appeared first on Help – Litmus.

]]>
Here at Litmus, we maintain the highest levels of confidentiality, privacy, and security for our customers’ data. We dedicate time, money, and resources to safeguard Litmus and our customers from data loss and theft. Periodically, we receive questions from prospects and customers regarding security at Litmus. Here are a few of the most frequently-asked security questions (and their answers):

Where is my data stored?

We leverage Amazon Web Services (AWS), which utilizes several modern security techniques, employs best practices for physical security, and maintains several industry security certifications and accreditations (e.g. HIPAA, FedRAMP, ISO 27001, and PCI compliance among several others). Learn more about AWS security and AWS’s compliance programs.

Is everything encrypted at Litmus?

Data classified as “Confidential” or “Secret”, such as usernames, passwords, analytics data, and email addresses are encrypted at rest and in transport using a cryptographically strong cipher. Data classified as “Internal Use Only” is encrypted and password-protected and is only accessible to Litmus employees, contractors, and business partners. Data classified as “Public” is not password-protected or encrypted. We recommend that customers with strict data sensitivity concerns omit any PII data from our Email Analytics platform. Litmus should never have any of your sensitive, confidential, or proprietary data.

How does Litmus ensure that nobody untrusted can access customer data?

Litmus enforces several internal security policies and technical access controls to ensure that our customers’ data is secure and accessible only to those with proper authorization. Litmus only allows trained, authorized, and background-checked operations personnel to access customer-specific data. The data is accessed only through secure VPN access which uses two-step verification and elevated privileges.

What additional security controls are available?

Litmus supports the concept of Account Holder, Admin, Active User and Read-Only role permissions on an account. These roles, except for Account Holder, can be assigned at the sub-account/team level to control access and permissions.

Additionally, on Litmus Enterprise plans, Account Holders and Admins have the ability to restrict Email Analytics access for users across three levels of access:

1. Full Analytics Access
2. Partial (No PII) Analytics Access
3. No Analytics Access

Also available exclusively on Litmus Enterprise plans, are advanced and customizable security features, like two-step verification, session lengths, and password settings.

Have any additional questions about security at Litmus? Email hello@litmus.com — we’re happy to help!

The post Litmus Security – How do we keep your data safe? appeared first on Help – Litmus.

]]>
https://litmus.com/help/testing/general/litmus-security-how-do-we-keep-your-data-safe/feed/ 0
Two-Step Verification: What is it and how does it work? https://litmus.com/help/uncategorized/two-step-verification-what-is-it-and-how-does-it-work/ https://litmus.com/help/uncategorized/two-step-verification-what-is-it-and-how-does-it-work/#comments Tue, 25 Jul 2017 16:49:44 +0000 https://litmus.com/help/?p=3254 Two-step verification, also known as two-factor authentication (2FA) or multi-factor authentication (MFA), add an additional layer of security to your Litmus account by requiring two forms of authentication (password and SMS verification) during sign in. When will the second factor (SMS) be requested? Two-step verification will be requested for every login and at least once…

The post Two-Step Verification: What is it and how does it work? appeared first on Help – Litmus.

]]>
Two-step verification, also known as two-factor authentication (2FA) or multi-factor authentication (MFA), add an additional layer of security to your Litmus account by requiring two forms of authentication (password and SMS verification) during sign in.

When will the second factor (SMS) be requested?
Two-step verification will be requested for every login and at least once every 30 days.

How can I enable two-step verification on my account?
Within your personal security settings, you can turn on two-step verification as an added level of security on your account. Two-step verification at the individual level is available on all Litmus accounts.

I’m an Account Holder. How can I require all of my users to enable two-step verification?
Available exclusively to Litmus Enterprise customers, Account Holders can enforce two-step verification as an added level of security on their entire account. Once enforced, two-step verification requires all users—on both the parent account and all subaccounts—to follow a SMS-based two-step verification experience.

If the account-wide setting is enforced, users will not be able to edit their individual settings to turn off two-step verification.

Learn more about Advanced Security for Litmus Enterprise.

How does two-step verification work if I have multiple Litmus accounts?
Two-step verification will need to be set up for each Litmus account (including each subaccount). The same phone number can be used multiple times.

If you have numerous accounts and use different phone numbers, the second step will be requested each time you switch accounts. If the phone number is shared between accounts, you can switch between accounts within the Litmus app without the second factor being requested.

What happens if I lose my phone?
During the setup of two-step verification, you will provided with a one-time code that can be used in place of the two-step verification SMS code.

If you have any issues finding this code, please contact hello@litmus.com.

What happens if I want to change my phone number?
During the setup of two-step verification, you will provided with a one-time code that can be used in place of the two-step verification SMS code. Once you log in, you can temporarily disable two-step verification from your account and then enforce it again with your new phone.

However, if two-step verification has been enforced account-wide, you will not be able to do this. Please contact hello@litmus.com so we can assist you.

What happens if my phone is out of battery or temporarily unavailable?
During the setup of two-step verification, you will provided with a one-time code that can be used in place of the two-step verification SMS code. If you have any issues finding this code, please contact hello@litmus.com.

How long is the SMS verification code valid for once it’s sent?
Once it’s sent, the SMS verification code is valid for 10 minutes. If you miss this timeframe—don’t worry! You can simply click “Resend code” and you’ll get a new, updated code sent via SMS.

The post Two-Step Verification: What is it and how does it work? appeared first on Help – Litmus.

]]>
https://litmus.com/help/uncategorized/two-step-verification-what-is-it-and-how-does-it-work/feed/ 0
Managing Global Email Clients on Enterprise https://litmus.com/help/accounts/account-settings/managing-global-email-clients-on-enterprise/ https://litmus.com/help/accounts/account-settings/managing-global-email-clients-on-enterprise/#comments Wed, 28 Jun 2017 17:04:17 +0000 https://litmus.com/help/?p=3185 Managing global email clients is a great way to ensure that your entire team are testing across the same email clients when using Checklist. Account Holders and Admin users can manage the email client testing suite by visiting Global Email Clients in your Account Settings. By default all email clients will be automatically enabled for your account. Note:…

The post Managing Global Email Clients on Enterprise appeared first on Help – Litmus.

]]>
Managing global email clients is a great way to ensure that your entire team are testing across the same email clients when using Checklist.

Account Holders and Admin users can manage the email client testing suite by visiting Global Email Clients in your Account Settings. By default all email clients will be automatically enabled for your account.

Note: These settings are on an individual account level and do not effect any subaccounts you may have. Each subaccount has their own global email client settings.moderate-global-cllients

To manually choose the testing suite available to your team, select Let me manually choose email clients which will show all the current email clients.

Each email client has three options:

  • Hidden – this client will not be visible/available to your team;
  • Available – this client is available but optional for testing;
  • Mandatory – this client will be used for all tests generated by your team.

After choosing your test suite, ensure you save your selection by clicking the Save global clients button at the bottom of the page.

In the example below the Account Holder has set Apple Mail 9, Outlook 2007-2013 and Windows Mail 10 to Available, Apple Mail 10 and Outlook 2016 to Mandatory, and all other desktop clients are Hidden.

choose-client-availability

Following the email client selection above, a user within this account would see the following options in their Settings:

user-clients

All tests generated by this user would return previews for Apple Mail 9 & 10 and Outlook 2011 & 2016, they have chosen not to test on the other optional clients by default.

This feature is available on Enterprise plans only. If you’re interested in learning more about our Enterprise plans please get in touch.

The post Managing Global Email Clients on Enterprise appeared first on Help – Litmus.

]]>
https://litmus.com/help/accounts/account-settings/managing-global-email-clients-on-enterprise/feed/ 0
Email Analytics Access Settings for Litmus Enterprise https://litmus.com/help/analytics/email-analytics-access-settings-for-litmus-enterprise/ https://litmus.com/help/analytics/email-analytics-access-settings-for-litmus-enterprise/#comments Thu, 08 Jun 2017 13:40:08 +0000 https://litmus.com/help/?p=3100 Available exclusively on Litmus Enterprise, Account Holders and Admins have the ability restrict Email Analytics access for users. There are three levels of access: 1) Full Analytics Access, 2) Partial (No PII) Analytics Access, and 3) No Analytics Access. Account Holder, Admin, Active User, or Read-Only* user is added, they are granted Full Analytics Access.…

The post Email Analytics Access Settings for Litmus Enterprise appeared first on Help – Litmus.

]]>
Available exclusively on Litmus Enterprise, Account Holders and Admins have the ability restrict Email Analytics access for users. There are three levels of access: 1) Full Analytics Access, 2) Partial (No PII) Analytics Access, and 3) No Analytics Access.

Email Analytics Access Setting

Account Holder, Admin, Active User, or Read-Only* user is added, they are granted Full Analytics Access. Their access level can be edited to Partial (No PII) Analytics Access or No Analytics Access. However, the Account Holder’s Email Analytics’ access cannot be altered—they automatically have full access to Email Analytics across the parent account and all subaccounts.

*Read-Only “Full Analytics Access” is different than full access for Account Holders, Admins, and Active Users. See below.

Is access granted on the entire account level or subaccount level?

With the exception of Account Holders (which have full Email Analytics access across all subaccounts), Email Analytics access is granted at the subaccount level.

For example, if John Smith has access to Subaccount A, Subaccount B, Subaccount C, and Subaccount D, he can have various user settings and Email Analytics access depending on the subaccount. Example:

  • John Smith is Read-Only user on Subaccount A and has “No Analytics Access.”
  • John Smith is an Active User on Subaccount B and has “No analytics Access.”
  • John Smith is an Active User on Subaccount C and has “Partial (Ao PII) Analytics Access.”
  • John Smith is an Admin on Subaccount D and has “Full Analytics Access.”

Access levels

Full Analytics Access

Account Holders, Admins + Active Users

Admins and Active Users that have full access to Email Analytics can:

  • Create and edit tracking codes
  • View all summary reports (Engagement, Email Clients, and Geolocation)
  • Export all reports (Individual-level Data, Email Client Data, Engagement Data, and Activity Data)
  • Compare campaigns
  • Share reports
Read-Only Users

Read-Only Users that have full access to Email Analytics can:

  • View all summary reports (Engagement, Email Clients, and Geolocation)

Read-Only users with full access cannot export any reports or view any PII data (personally identifiable information), such as email address.

Partial (no PII) Analytics Access

Admins + Active Users

Admins and Active Users that have limited access to Email Analytics can:

  • Create and edit tracking codes
  • View all summary reports (Engagement, Email Clients, and Geolocation)
  • Export select reports (Email Client Data and Engagement Data)
  • Compare campaigns
  • Share reports

What don’t they get access to? Admins and Active Users that have limited access to Email Analytics cannot export or view any PII data. Therefore, they do not have access to the Individual-Level Data report, nor the Activity Data report.

Read-Only Users

There is no difference between “Full access” and “Partial access” for Read-Only Users, as they, by default, have limited access.

  • View all summary reports (Engagement, Email Clients, and Geolocation)

Read-Only users with partial access cannot export any reports or view any PII data.

No Analytics Access
Admins, Active Users, and Read-Only Users that have no access to Email Analytics will not see Email Analytics in their account at all. It will be removed from their sidebar and they will not be able to view any existing reports, or create any new tracking codes.

—-

For more information about user access settings and subaccounts on Litmus Enterprise, visit this help article.

The post Email Analytics Access Settings for Litmus Enterprise appeared first on Help – Litmus.

]]>
https://litmus.com/help/analytics/email-analytics-access-settings-for-litmus-enterprise/feed/ 0
Litmus Builder – Ember Beta https://litmus.com/help/testing/litmus-builder-ember-beta/ https://litmus.com/help/testing/litmus-builder-ember-beta/#comments Fri, 07 Apr 2017 15:49:23 +0000 https://litmus.com/help/?p=3073 Hey there, you’ve been selected to participate in a beta for a newer, faster Litmus Builder! We’ve got you covered with all of the details you need to know below. How the beta will work The beta version will be available at the URL http://litmus.com/builder/beta. The beta version will run alongside the pre-existing version of…

The post Litmus Builder – Ember Beta appeared first on Help – Litmus.

]]>
Hey there, you’ve been selected to participate in a beta for a newer, faster Litmus Builder! We’ve got you covered with all of the details you need to know below.

How the beta will work

The beta version will be available at the URL http://litmus.com/builder/beta. The beta version will run alongside the pre-existing version of Builder and you can access both of them through the sidebar.

Screen Shot 2017-04-07 at 2.51.37 PM

Both versions of Builder point to the same data and assets, so you whether you create a Project/Email/Template/Partial/Snippet in either the pre-existing version or the beta version, that asset will be mirrored across both versions (no need to worry about losing any assets!). Once the beta period has ended, we will essentially retire the pre-existing version of Builder and merge the beta version to be the main production instance. At that point, the /beta string in the URL will no longer be necessary to access any of the assets you’ve created.

What’s New

  • Builder is now powered by Ember: This basically means we re-built Builder from the ground up and it got a sweet new supercharged engine under the hood. Thanks to Ember, Builder will perform and load much faster than before—it even cuts out on page refreshes for actions like switching documents or uploading images that were previously needed. (Note: this performance improvement refers to the Builder application itself and not Email Previews.)
  • You can now directly share assets of Templates/Partials/Snippets/Timeline and to the Settings/Sharing modals: Previously, these assets were not permalinked and you could not share them directly, but you can now! For example, a URL to a specific Snippet in your account would look like: https://litmus.com/builder/beta/snippets/3.
  • Increased memory storage: We have switched our method of storing unsaved edits from LocalStorage to IndexedDB, allowing for increased storage to your browser. This will help avoid the “blank browser preview” bug when reaching your local storage limit and thus having to manually clear it.
  • Everything should function the same*: All of the pre-existing features you’ve come to love about Builder should behave exactly the same—no critical changes to the UI or UX, just improving the performance. If you find anything that doesn’t match up, please let us know! (*except for publicly sharing documents from the beta)

Find any bugs with the beta? Please email us directly hello@litmus.com reporting the bug(s) and specify it’s for the beta version.

The post Litmus Builder – Ember Beta appeared first on Help – Litmus.

]]>
https://litmus.com/help/testing/litmus-builder-ember-beta/feed/ 0
Why do the Android 5.0 and Android 6.0 previews in Litmus differ from what I see on my phone? https://litmus.com/help/email-clients/android-5-and-6-previews/ https://litmus.com/help/email-clients/android-5-and-6-previews/#comments Wed, 22 Feb 2017 19:55:37 +0000 https://litmus.com/help/?p=3027 In Android 5 (Lollipop), Google decoupled their native apps (alarm clock, calendar, email, etc) from their OS, making it possible for vendors to use the Android OS without taking over the default apps, too. Now, these apps are available as open source to vendors (like Litmus — or Samsung, who makes phones) and the public.…

The post Why do the Android 5.0 and Android 6.0 previews in Litmus differ from what I see on my phone? appeared first on Help – Litmus.

]]>
In Android 5 (Lollipop), Google decoupled their native apps (alarm clock, calendar, email, etc) from their OS, making it possible for vendors to use the Android OS without taking over the default apps, too. Now, these apps are available as open source to vendors (like Litmus — or Samsung, who makes phones) and the public. Vendors can use the “vanilla” version of the email app, for example, make any changes they like, or develop their very own email app from scratch and make it available to their users.

Because of this, the Android marketplace sees a great deal of fragmentation, and all device manufacturers have full control over how they implement the email app. The rendering for the “email” app on Android devices can differ from device to device—and from what you see on Litmus. Litmus previews represent the “vanilla” Android email app, and this is one single type of Android email app preview out of hundreds.

There are many variables that may impact Android email rendering: Gmail vs. “email” app, brand/device manufacturer, Gmail vs. IMAP account, screen size, etc. Litmus offers several variations (Android 4.4, Android 5.1 (Vanilla), Android 6.0 (Vanilla), Android Gmail IMAP 4.4, and Android Gmail 6.0). While the heavy fragmentation makes it nearly impossible to to provide coverage for all possible variations, we’re always working on providing the most popular ones in Litmus.

The post Why do the Android 5.0 and Android 6.0 previews in Litmus differ from what I see on my phone? appeared first on Help – Litmus.

]]>
https://litmus.com/help/email-clients/android-5-and-6-previews/feed/ 0
How do I use the Litmus Extension? https://litmus.com/help/testing/litmus-extension-guide/ https://litmus.com/help/testing/litmus-extension-guide/#comments Wed, 22 Feb 2017 13:26:05 +0000 https://litmus.com/help/?p=2977 What is the Litmus Extension? The Litmus Extension is a Chrome extension that easily allows you to preview and test HTML emails on your desktop and inside your email service provider. * Requires a Litmus Subscription on Plus, Pro, or Enterprise Installing the Litmus Extension Visit the Litmus Extension in the Chrome store Click Add…

The post How do I use the Litmus Extension? appeared first on Help – Litmus.

]]>
What is the Litmus Extension?

The Litmus Extension is a Chrome extension that easily allows you to preview and test HTML emails on your desktop and inside your email service provider.

* Requires a Litmus Subscription on Plus, Pro, or Enterprise

Installing the Litmus Extension

  • Visit the Litmus Extension in the Chrome store
  • Click Add to Chrome
    litmus-extension
  • Confirm “add extension”
    Screen Shot 2017-02-22 at 8.19.39 AM
  • Go to Extension settings in Chrome and check the Allow file access to URLs box
    Screen Shot 2017-02-22 at 8.20.16 AM
  • Click on the Litmus Extension icon which will walk you through onboarding steps
  • Use the Litmus Extension when viewing a local HTML file or inside your ESP by clicking on the icon! (Note: you will need to refresh the page if trying to use the Litmus Extension in the first session of installing it)

Testing local HTML files on your desktop

The Litmus Extension works alongside any editor—Dreamweaver, Sublime Text, Atom, Coda, Brackets, etc.—because it works in the browser.

Once you have the Litmus Extension installed, open a .html file in your browser and click on the Litmus Extension to activate it. The Litmus Extension will slide out as a sidebar and automatically generate Email Previews in your default selected email clients.

litmus-extension1

You can easily resize the Litmus Extension for complete flexibility of your testing environment.

You can dive into detail view—even at full screen—to get a clear view of your rendering. Just like the Litmus web app, you can seamless toggle through Email Previews by using the left/right arrow key shortcuts.

litmus-extension2

The Litmus Extension also has images off view support for email clients.

Screen Shot 2017-02-22 at 8.04.52 AM

If you ever encounter an error with Email Previews properly loading or capturing, you can easily recapture all Email Previews with the refresh toggle next to the Litmus logo or a single Email Preview with the keyboard shortcut ‘r’ key:

Screen Shot 2017-02-22 at 8.05.03 AM

Additionally, the Litmus Extension also plays nicely with localhost and static site generators, as well as your task runner of choice, such as Grunt or Gulp. The Litmus Extension is automatically reloaded and regenerates Email Previews on every page reload with these build systems.

Testing inside your email service provider

Once you have the Litmus Extension installed, simply open your email campaign in your email service provider (ESP) and click on the Litmus Extension to activate it. You will get a full Checklist for your email—first impressions, image check, link check, tracking check—everything you’ve come to love about Checklist living right alongside your ESP.

litmus-extension3

We currently have support for MailChimp, Campaign Monitor, Salesforce Marketing Cloud (formerly ExactTarget), IBM Watson Campaign Automation (formerly Silverpop), and Eloqua and are continuing to add more support for more ESPs. You can vote for your ESP on our public roadmap board.

You can easily navigate through the Checklist sections with the dropdown navigation at the top left:

Screen Shot 2017-02-22 at 8.15.07 AM

You can dive into detail view—even at full screen—to get a clear view of your rendering. Just like the Litmus web app, you can seamlessly toggle through Email Previews by using the left/right arrow key shortcuts.

If you ever encounter an error with Checklist or Email Previews properly loading or capturing, you can easily recapture a full Checklist with the refresh toggle next to the Litmus logo or a single Preview with the keyboard shortcut ‘r’ key.

To view your Checklist inside the Litmus web app, simply click on the View in Litmus button at the bottom:

Screen Shot 2017-06-07 at 4.24.42 PM

Switching Litmus accounts

To change the Litmus account you are using, simply click on dropdown menu at the top right and select Switch accounts. From there, you can select a different account to use the Litmus Extension with.

Screen Shot 2017-02-22 at 8.05.17 AM

Editing email client selection

To edit the email clients you wish to test in, simply select the dropdown menu at the top right and select Choose email clients. This will bring you to your Email Client Settings page in your Litmus account where you can customize the default email clients you’d like to test in. These default email clients will appear in the Litmus Extension, Builder, and Checklist any time you test and are personalized by user (not account-level).

If you are testing local HTML files, you can also click on the Choose email clients link at the top:

Screen Shot 2017-02-21 at 5.41.31 PM

If you are testing inside your ESP, you can also click on the Choose email clients link at the top of the Email Previews section:

Screen Shot 2017-02-22 at 8.10.27 AM

Email Previews usage

All Email Previews generated via the Litmus Extension (both testing local HTML files and inside ESPs) are counted as usage in the Litmus account you are logged into and are added to your total allowance. For example, let’s say you have generated 100 Previews via Builder in-app and 100 Previews via Checklist in-app for a total of 200 Previews. If you generate 100 Previews through the Litmus Extension, that will add to your in-app usage for a total of 300 Previews for your account.

FAQs

I’m having trouble getting tests to run with the Litmus Extension. What do I do?

Don’t worry!

  • First, be sure that you have checked the Allow file access to URLs checkbox in the Extension settings in Chrome.
    Screen Shot 2017-02-22 at 8.20.16 AM
  • Second, if this is your first time using the Litmus Extension, please refresh your local HTML file or ESP campaign page and try restarting the Litmus Extension by clicking on the icon.
  • If you are still having problems, please email our friendly support team hello@litmus.com

Is the Litmus Extension available in other browsers besides Chrome?

No, currently the Litmus Extension is only available in Chrome. You can vote for other browser support on our public roadmap board.

My email service provider is not supported. What can I do?

We currently have support for MailChimp, Campaign Monitor, Salesforce Marketing Cloud (formerly ExactTarget), IBM Watson Campaign Automation (formerly Silverpop), and Eloqua for testing inside ESPs with the Litmus Extension, but are continuing to add more support for more ESPs.

Are my Email Previews or Checklist stored in my Litmus account?

Your Checklists generated testing inside your ESP via the Extension are stored in your Litmus account, but Email Previews generated when testing local HTML files are not (deleted after your Litmus Extension session is over). Any edits and refreshes to Checklists are saved as new versions inside the Litmus web app.

Are Email Previews generated via the Litmus Extension counted against my total allowance?

Yes, all Email Previews generated via the Litmus Extension (both testing local HTML files and inside ESPs) are counted as usage in the Litmus account you are logged into and are added to your total allowance.

Can I use multiple Litmus accounts with the Litmus Extension?

Yes, you can use as many Litmus accounts as you would like with the Litmus Extension. To switch an account, simply use the account dropdown menu in the top right.

Screen Shot 2017-06-07 at 4.21.26 PM

Can I share Email Previews or Checklists generated via the Litmus Extension?

No, currently we do not support sharing functionality. You can vote for this feature on our public roadmap board.

The post How do I use the Litmus Extension? appeared first on Help – Litmus.

]]>
https://litmus.com/help/testing/litmus-extension-guide/feed/ 0
How do I use CSS animation? https://litmus.com/help/litmus-glossary/how-do-i-use-css-animation/ https://litmus.com/help/litmus-glossary/how-do-i-use-css-animation/#comments Thu, 17 Nov 2016 17:28:57 +0000 https://litmus.com/help/?p=2941 CSS Animation CSS animation is an advanced email design technique that uses CSS properties to create interactivity or animation in email. This is part of what’s known as progressive enhancement. Using progressive enhancement is the most efficient way to approach email design. While support may be limited for animation in email, progressive enhancement involves using…

The post How do I use CSS animation? appeared first on Help – Litmus.

]]>
CSS Animation

CSS animation is an advanced email design technique that uses CSS properties to create interactivity or animation in email. This is part of what’s known as progressive enhancement.

Using progressive enhancement is the most efficient way to approach email design. While support may be limited for animation in email, progressive enhancement involves using fallbacks for those clients that don’t support it, so that every subscriber still receives a great email experience.

CSS animation can create next-level experiences in email, such as:

  • Carousels
  • Interactive content, like surveys
  • Animated tours and product demonstrations

To get started, use this piece of code:

@media screen and (-webkit-min-device-pixel-ratio:0) {
  /* Insert styles here */
}

This media query targets only those email clients that have support for CSS3, so you can start using CSS animation and other advanced techniques like background video or web fonts.

For more on how to use progressive enhancement to build animations, check out this guide.

Additional Resources

Push the boundaries of email design

Surprise and delight your customer with background video in email. Start building and testing today with Litmus Builder, so even when you’re pushing the boundaries of email design, you can send with confidence.

Try out CSS animation →

The post How do I use CSS animation? appeared first on Help – Litmus.

]]>
https://litmus.com/help/litmus-glossary/how-do-i-use-css-animation/feed/ 0
What is content hierarchy? https://litmus.com/help/litmus-glossary/what-is-content-hierarchy/ https://litmus.com/help/litmus-glossary/what-is-content-hierarchy/#comments Thu, 17 Nov 2016 17:06:42 +0000 https://litmus.com/help/?p=2936 Content hierarchy A content hierarchy in email is the practice of organizing email content based on order of importance, so that subscribers can easily determine the main call-to-action, or CTA, from secondary or tertiary ones. To create a solid content hierarchy, you first must set clear goals for your email campaign. While it can be…

The post What is content hierarchy? appeared first on Help – Litmus.

]]>
Content hierarchy

A content hierarchy in email is the practice of organizing email content based on order of importance, so that subscribers can easily determine the main call-to-action, or CTA, from secondary or tertiary ones.

To create a solid content hierarchy, you first must set clear goals for your email campaign. While it can be tempting to include absolutely everything you want to promote, the more CTAs you use, the less likely it is you’ll be clear in your message. Rank your goals based on how important they are for the campaign to determine which content should be the most prominently featured.

One way to keep your email tight and focused is to only include one CTA. Here’s an example from General Assembly for an email that’s short, sweet, and to the point:
Screen Shot 2016-11-17 at 11.05.47 AM

Often, however, sending out an email campaign with only one purpose isn’t realistic. That’s where content hierarchy comes into play. Make the main CTA unmissable as the largest, brightest, and most prominent. A good rule of thumb:

  • Primary CTAs should be larger, brighter, and more prominent in your email; an example would be a bulletproof button.
  • Secondary CTAs should be bold and stand out; an example would be bolded blue text links.
  • Tertiary CTAs should be simple and not take away from your other CTAs; an example would be black links at the bottom of the email.

No matter what, content hierarchy should be apparent at a glance in the email.

Additional Resources

Do you know your audience?

To build your content hierarchy, it’s your audience that matters. With the addition of a small tracking code to your campaigns, Litmus Email Analytics generates a report of where your subscribers open your emails. Use that data to focus your testing efforts—and ensure your campaigns look great in inboxes where your subscribers are opening.

Discover your audience →

The post What is content hierarchy? appeared first on Help – Litmus.

]]>
https://litmus.com/help/litmus-glossary/what-is-content-hierarchy/feed/ 0
What should I include in the body copy of an email? https://litmus.com/help/community/what-should-i-include-in-the-body-copy-of-an-email/ https://litmus.com/help/community/what-should-i-include-in-the-body-copy-of-an-email/#comments Thu, 17 Nov 2016 15:46:19 +0000 https://litmus.com/help/?p=2933 The post What should I include in the body copy of an email? appeared first on Help – Litmus.

]]>

The email body contains the content or message you’d like to send to your subscribers. While the content and copy will differ for every brand (and every message) you can optimize several elements for the best results.

Generally, in the body of every email, you should include:

  • Header or introduction: What is the purpose of this email communication?
  • Content blocks: Images, text, video, or animated GIFs that communicate your message.
  • Call-to-action: A large, can’t-miss-it bulletproof button your subscribers can tap or click once they’ve read your message.
  • Footer: To comply with international spam regulations, always include a footer that contains a business address, unsubscribe and email preferences links, and a message about why the subscriber received that email.

Going above and beyond with the body copy

Once a subscriber opens your email, it’s your chance to wow them. The goal of the body content is to get that subscriber to take action by clicking or tapping on your CTA, or call-to-action button.

To create great body copy, ask yourself:

  • What will entice my subscriber to tap or click that CTA?
  • What do we know about the user to create a better experience?

Understand the technology they’re using by optimizing your email design for differences in email client rendering and device. With mobile opens above 50% for the past year, you need to understand your audience and what device they’re using to provide the best experience.

Second, what is the user trying to accomplish? What problem are you solving with this email?

Crafting a message that can answer this question and utilize design elements to provide a contextual, relevant experience is a challenge for every email marketer, and every email communication you send.

Additional Resources

Wow Your Subscribers With Our Free Responsive Templates

Hop on over to the Litmus Community Templates and jumpstart your email design process. Use them out-of-the-box or create completely new campaigns and subscriber experiences with less effort.

Browse the collection →

The post What should I include in the body copy of an email? appeared first on Help – Litmus.

]]>
https://litmus.com/help/community/what-should-i-include-in-the-body-copy-of-an-email/feed/ 0