Track response
Data you’ve never had. See how and where your email was read.
Email analytics like you’ve never seen before
Who read your email and who deleted it? Were they using a mobile device? Did they print or forward it?
Who actually read your email?
Just because someone opened your email doesn't mean they read it. Litmus can break down your open rate to tell you how many people deleted your email, compared to how many read it.
Forwarding and printing
Incredible though it may seem, Litmus can even tell you if your subscribers printed or forwarded your message. And we track natural forwards (someone using the ‘forward’ button in their email client), not those done via a web form. No other tool is able to track this metric.
Basic vs. Pro
There are two levels of tracking available. Basic tracking provides aggregated data across your whole mailing list. Pro tracking allows you to see down to the individual subscriber level.
Individual-level tracking
Using our Pro tracking you can collect data for individual subscribers on your mailing list and export it direct from Litmus. For example, use our data to identify customers that use their iPhone regularly and send them a targeted message regarding your upcoming app. Or send a content-rich newsletter to your most engaged subscribers. The data allows you to segment your lists in ways you never thought were possible.
What email client did they use?
Litmus tracks the email client usage across your mailing lists. This is critical—how else do you know where to focus your testing efforts? Who’s reading your messages on a BlackBerry?
How does it work?
We provide you with a snippet of HTML code to add to your email template. Our email analytics are compatible with any email marketing software—just include our code and start collecting real-time behavioral data on your next campaign.
| Basic | Pro | |
|---|---|---|
| Subscriber engagement | · | · |
| Email client usage | · | · |
| Mobile device usage | · | · |
| Browser usage | · | · |
| Forward tracking | · | · |
| Print tracking | · | · |
| Individual subscriber data | — | · |
| Geo-location data | — | · |
| Date/time of opens | — | · |
Or continue to our page tests,
email previews and spam filter tests
“Litmus have created an amazing product. It should be part of every marketer’s toolkit.”
—Dave Greiner, Campaign Monitor
“Litmus is untouchable. I've never used anything that comes close.”
—Scott Schwartz
Works with any email provider
Litmus is the perfect complement to your email marketing program. As an independent company, our tools are compatible with any email provider, so there's no need to switch.
Over 30 million previews
In the past five years we've generated more than 30 million email previews for customers around the world.
Trusted by
...along with 30,000 other email marketers, designers and agencies worldwide.
Litmus is hiring! We're looking for a Rails Developer, .NET QA Engineer & Account Manager to join our growing team. See all open positions →