Become a better email marketer with real-world advice, best practices & practical takeaways

Design · Code · Strategy · Planning · Workflow · Analytics

Boston

October 9-11, 2019

Westin Copley Place
Boston illustration

Elevate your email strategy, process, design, and development

Join leading experts in Boston and learn the latest in email marketing. With sessions on everything from data-driven design to advanced personalization, improved workflows, and more, you’ll leave with dozens of ideas to improve the performance of your email campaigns.

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“Useful, real-world content”

96% of attendees said they'd attend Litmus Live again, and 99% would recommend Litmus Live to a friend

Learn email design, strategy, and development

With sessions on data-driven email design, lifecycle campaign planning, cross-channel strategies, tools to automate email development, and more—there's something for everyone. And since this isn't a user or customer conference, anyone is welcome to attend!

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3

cities

1000+

attendees

Stephanie mckay
Stephanie McKay
Senior Graphic Designer, DIA

“Had so many “aha!” moments during the last two days. Geeking out with kindred email spirits—this is my Disneyland!”

Alex kelly
Not Just Pretty Numbers
Alex Kelly, MailChimp
Brenton anderson
Brenton Anderson
Email Dev, Southwest Airlines

“The communal and collaborative nature of the conference is great. I’ve been able to learn and network without being sold to.”

Vicky ge 2
Experimenting with Personalization
Vicky Ge, Amazon
Kayla beck
Kayla Beck
Marketing Manager, Southwest Airlines

“Awesome conference. Could you guys be any more nerdy? I mean that in a good way!”

Patron Program

Partner with us for special projects and ticket giveaways to enhance the attendee experience.

Learn more
Chris francis
Chris Francis
Marketing Manager, Roche Diagnostics

“Really impressed. Best industry conference I have attended. Really practical take aways.”

Eric ross
Email Delivery—What a Process!
Eric Ross, Progressive Insurance
Kristin wark
Kristin Wark
RM Strategist, Intouch Solutions

“This much insight and nerd ♡ in all one place—cannot find that anywhere else.”

Erin emilyann
Using Preheaders and Emojis to Make a Memorable First Impression
Erin Alemdar & Emilyann Key, Whereoware
Aaron chamernik
Aaron Chamernik
UI/UX Dev, O’Reilly Auto

“Thanks to the Litmus team for all the time & effort for putting this event together! It was my first email conference and I am buzzing with ideas to bring back to my office.”

Conference venue & accommodations

Litmus Live Boston will be held at The Westin Copley Place in Back Bay again this year.

Boston venue

Location

The Westin Copley Place
10 Huntington Avenue, Boston, MA, 02116
Phone: (617) 262-9600

The Copley Place is located in the heart of Boston’s Back Bay, close to downtown Boston and everything it has to offer. The hotel is just over five miles from Logan International Airport and is easily accessible by taxi, subway, and train.

More venue info
Boston hotel

Where to stay

The Westin Copley Place
10 Huntington Avenue, Boston, MA, 02116
Phone: (617) 262-9600

A group rate is available for Litmus Live attendees. Visit the hotel website or call 1-800-937-8461 for booking assistance.

Agenda

Litmus Live Boston features four optional pre-conference workshops, two full days of in-depth breakout sessions, community and speaker networking opportunities, and more. All conference sessions are recorded and attendees will receive slides and videos from all three cities.

Wednesday - October 9, 2019 Optional Workshops Workshop pass(es) required to attend. Must be purchased with a conference ticket.
Registration + Breakfast
7:30-8:00am
Understanding Email Design and Development

Jason Rodriguez, Community Evangelist at Litmus

Are you looking to expand your skills into email development? Learn the design and coding techniques needed to create, update, and optimize high-performing HTML emails.


How to Build, Grow, and Nurture Your Email Team

Lauren Kremer, Marketing Operations Lead at ProQuest

To build a strong email program you need a great team. Learn how you find and retain great email professionals and build the processes needed to grow your team into an email powerhouse.

8:00-12:00pm
Lunch
12:00-1:00pm
Getting Started with Interactive Emails

Alice Li, Principal Email Engineer at Litmus

A deep dive into the principles behind interactive emails, with a focus on progressively enhancing campaigns while providing fallbacks for every inbox.


From Onboarding to Re-Engagement: Driving Business with Lifecycle Campaigns

Val Geisler, Freelance Email Consultant

Learn how to increase conversions and reduce churn by creating more personalized, strategic onboarding, drip, and re-engagement campaigns.

1:00-5:00pm
Thursday - October 10, 2019 Conference Day 1
Registration + Breakfast
8:00-9:00am
Welcome + Opening Remarks
9:00-9:20am
Using Emotional Intelligence to Achieve Email Marketing Zen

Kait Creamer, Scaled Agile

9:20-9:50am
Improving Email Onboarding Using Jobs To Be Done

Val Geisler, Fix My Churn

10:00-10:30am
More Info Coming Soon

TBD

10:00-10:30am
Creating Animations That Delight and Help Subscribers

Evan Diaz, Lucky Red Pixel

10:50-11:20am
Implementing a Robust, Platform-Agnostic, Modular Template Process

Bobbie Watson, Havas Helia

10:50-11:20am
Live Optimization

A fun and fast-paced session where we crowd source email marketing and design feedback directly from the Litmus Live audience. See your email on the big screen while experts offer practical advice live on stage with the help of Litmus Live attendees.

11:30-12:15pm
Lunch
12:15-1:30pm
We Know Who You Are: How to Personalize Emails Without Being Weird

Robin Curran, Bernie 2020

1:30-2:00pm
More Info Coming Soon

TBD

1:30-2:00pm
Herding Cats: How Modular Templates Can Improve Brand Consistency

Bri Loesch, The Ohio State University

2:10-2:40pm
Atomic Email Development That Scales

Matthew Dionne, Constant Contact

2:10-2:40pm
Ask An Expert + Networking

Get 1:1 time with speakers and industry experts to ask questions and get advice. Attendees will also have an opportunity to join small group networking tables to meet other users of common ESPs and peers in their industry.

2:40-3:40pm
The List That Must Not Be Named

Melanie Kinney, GasBuddy

3:40-4:10pm
Improving the Email Development Process with (gasp!) JavaScript

Steven Collins, Salesforce

3:40-4:10pm
More Info Coming Soon

TBD

4:20-5:15pm
Day 1 Wrap
5:15-5:20pm
After Party

Join the Litmus team and fellow conference-goers for drinks, snacks, and fun. The party starts immediately following the conference.

5:30-7:30pm
Friday - October 11, 2019 Conference Day 2
Breakfast
8:00-9:00am
Welcome to Day 2
9:00-9:10am
The Questions to Ask Instead

Chad S. White, Oracle

9:15-9:45am
More Info Coming Soon

TBD

9:55-10:25am
Making Fun of Email (or Making Email Fun)

Chris Vasquez, AWeber & Nico Garnier, Mailjet

9:55-10:25am
Email Marketing with Empathy

Mike Hill, Erickson Living

10:45-11:15am
Adventures in AMP

Janie Clark & Rohan Kapoor, Indeed

10:45-11:15am
How I Convinced My Client to Send Fewer Emails on the Biggest Weekend of the Year

Tyler Sutton, Campaign Monitor

11:25-12:00pm
Email for Everyone: Accessibility and Advocacy

Lauren Gentile & Sarah Gallardo, Epsilon

11:25-12:00pm
Lunch
12:00-1:15pm
When Nature Strikes: Emailing During Disasters

Shreyas Mecheri, AICPA

1:15-1:45pm
Effective Storytelling with Data Visualization

Heidi Olsen, Bumped

1:15-1:45pm
How to Use Data and Personalization, Even If You Lack the Tools

Colleen Cardarella, Peak Marketing Communications

1:55-2:25pm
Using Google to Build an Email Content Management System

Genna Matson, DEG Digital

1:55-2:25pm
Live Optimization

A fun and fast-paced session where we crowd source email marketing and design feedback directly from the Litmus Live audience. See your email on the big screen while experts offer practical advice live on stage with the help of Litmus Live attendees.

2:35-3:10pm
Ask An Expert + Networking

Get 1:1 time with speakers and industry experts to ask questions and get advice. Attendees will also have an opportunity to join small group networking tables to meet other users of common ESPs and peers in their industry.

3:10-4:00pm
Servant Marketing: Redefining Email SERVICE Provider

Lisa Harmon Stephens, Oracle

4:00-4:30pm
Wrap Up + Farewell
4:30-4:45pm

City-by-City Comparison

Each location offers a slightly different schedule and agenda; speakers and sessions will vary. Check out the city-by-city comparison.

London illustration

London

Boston illustration

Boston

San francisco illustration

San Francisco

Event Date August 20, 2019 October 9-11, 2019 November 14-15, 2019
Event Venue Etc.venues 155 Bishopsgate Westin Copley Place Park Central Hotel
Days of Content 1 2 1.5
Workshops 0 4 3
Number of Attendees 250 475 350

Thank you to our 2018 patrons

Interested in being a patron for Litmus Live 2019? Learn more about patronage.

See the industry partners that supported the Litmus Live community last year:

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