Become a better email marketer with real-world advice, best practices & practical takeaways

Design · Code · Strategy · Planning · Workflow · Analytics

Boston

September 17-19, 2018

Westin Copley Place
New venue!
Boston illustration

Elevate your email strategy, process, design, and development

Join leading experts in Boston and learn the latest in email marketing. With sessions on everything from data-driven design to advanced personalization, improved workflows, and more, you’ll leave with dozens of ideas to improve the performance of your email campaigns.

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“Useful, real-world content”

96% of attendees said they'd attend Litmus Live again, and 99% would recommend Litmus Live to a friend

 

Learn email design, strategy, and development

With sessions on data-driven email design, lifecycle campaign planning, cross-channel strategies, tools to automate email development, and more—there's something for everyone. And since this isn't a user or customer conference, anyone is welcome to attend!

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3

cities

1000+

attendees

Stephanie mckay
Stephanie McKay
Senior Graphic Designer, DIA

“Had so many “aha!” moments during the last two days. Geeking out with kindred email spirits—this is my Disneyland!”

Alex kelly
Not Just Pretty Numbers
Alex Kelly, MailChimp
Brenton anderson
Brenton Anderson
Email Dev, Southwest Airlines

“The communal and collaborative nature of the conference is great. I’ve been able to learn and network without being sold to.”

Vicky ge 2
Experimenting with Personalization
Vicky Ge, Amazon
Kayla beck
Kayla Beck
Marketing Manager, Southwest Airlines

“Awesome conference. Could you guys be any more nerdy? I mean that in a good way!”

Patron Program

Partner with us for special projects and ticket giveaways to enhance the attendee experience.

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Chris francis
Chris Francis
Marketing Manager, Roche Diagnostics

“Really impressed. Best industry conference I have attended. Really practical take aways.”

Eric ross
Email Delivery—What a Process!
Eric Ross, Progressive Insurance
Kristin wark
Kristin Wark
RM Strategist, Intouch Solutions

“This much insight and nerd ♡ in all one place—cannot find that anywhere else.”

Erin emilyann
Using Preheaders and Emojis to Make a Memorable First Impression
Erin Alemdar & Emilyann Key, Whereoware
Aaron chamernik
Aaron Chamernik
UI/UX Dev, O’Reilly Auto

“Thanks to the Litmus team for all the time & effort for putting this event together! It was my first email conference and I am buzzing with ideas to bring back to my office.”

Conference venue & accommodations

Litmus Live Boston has moved to a new venue this year: The Westin Copley Place in Back Bay.

Boston venue
New venue!

Location

New venue: The Westin Copley Place
10 Huntington Avenue, Boston, MA, 02116
Phone: (617) 262-9600

The Copley Place is located in the heart of Boston’s Back Bay, close to downtown Boston and everything it has to offer. The hotel is just over five miles from Logan International Airport and is easily accessible by taxi, subway, and train.

More venue info
Boston hotel

Where to stay

The Westin Copley Place
10 Huntington Avenue, Boston, MA, 02116
Phone: (617) 262-9600

The Westin Copley Place is offering attendees rooms at the reduced rate of $299 (plus taxes and fees) per night for stays between September 16th—September 19th. The group rate is valid until August 23rd and is subject to availability. Book online or call (617) 262-9600 and mention Litmus Live to receive the discounted rate.

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Agenda

Litmus Live Boston features four optional pre-conference workshops, two full days of in-depth breakout sessions, community and speaker networking opportunities, and more. All conference sessions are recorded and attendees will receive slides and videos from all three cities.

Monday - September 17, 2018 Optional Workshops * Workshop pass(es) required to attend.
Registration + Breakfast
7:30 am–8:00 am
Fundamentals of Email Marketing Strategy

Chad S. White, Research Director at Litmus

Get a solid foundation in email strategy, learn how to craft compelling emails, and build an effective email program.

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A crash course in all things email strategy, this workshop will give you a solid foundation for crafting compelling emails and building an effective email program. Following the Hierarchy of Subscriber Needs, we’ll explain how to create emails that are respectful, functional, valuable, and remarkable as we discuss:

  • Email Metrics & Business Success
  • Permission & List Building
  • Managing Inactives
  • Rendering & QA
  • Defensive Design
  • Subject Lines
  • Targeting & Personalization
  • Email Frequency
  • Lifecycle Marketing
  • Planning & Content Calendars
  • Virality

This workshop is perfect for beginner to intermediate email marketers, as well as designers and coders looking to broaden their understanding of email marketing strategy.

About your workshop host:
Chad S. White is the author of “Email Marketing Rules” and more than 3,000 posts and articles about email marketing trends and best practices. Prior to Litmus, he served as lead email marketing researcher at three of the largest email service providers—Salesforce, ExactTarget, and Responsys. He is the Email Experience Council’s 2018 Email Marketer Thought Leader of the Year.

Advanced Responsive Email and Layouts

Kevin Mandeville, Freelance Email Developer

A deep dive into the state of responsive email, advanced layout and structural techniques, common layout patterns, and more.

More info

Ensuring you deliver an experience optimized for mobile subscribers is incredibly important. Studies have shown that responsive email design results in a 15% increase in unique clicks for mobile users and 80% of subscribers delete an email if it doesn’t look good on their mobile device.

We'll review the state of responsive email and cover advanced layout and structural techniques. You'll learn the pros and cons to each approach from development and testing time to maintainability as well as the hacks at your disposal to tackle each technique.

The following layout and structure techniques will be covered:

  • Hybrid/spongy technique
  • Three table-cell technique
  • Fab four technique
  • Display table method
  • Table-less method

We’ll build a simple email with common layout patterns using the techniques listed above. You'll walk away with a mastery of advanced layout methods along with the knowledge of how to decide which layout techniques work best for you and when to use them.

This workshop is for you if...

  • You have solid knowledge of HTML and CSS and at least a basic understanding of media queries.
  • You’re having trouble getting your emails to be responsive across all email clients and apps, especially quirky ones like Gmail App IMAP that don’t support media queries.
  • You are having a hard time wrapping your head around advanced layout structures and techniques for responsive email—or aren’t sure where to begin.
  • You’re looking to improve your layout structure for better maintainability, faster development, and quicker scale amongst your entire team.

Requirements:

  • This is a hands-on workshop where you'll be live coding an email template in all of the various layout approaches. Be prepared to bring a laptop and get your hands dirty with code!
  • Prerequisite knowledge and comfort with fundamental HTML and CSS. This workshop isn’t designed for beginners, but for intermediate to advanced attendees who are seeking to level-up their layout structure.
About your workshop host:
Kevin Mandeville is a Product Manager and resident email design expert at Litmus. Coming from a web design background, Kevin is an email design convert and loves hacking HTML emails into doing things people don’t expect them to do. He has pushed the boundaries of what’s possible in HTML email by incorporating .HTML5 video background, hidden golden ticket searches, and award-winning live Twitter feeds. He is also the co-host of The Email Design Podcast.
8:00am-12:00pm
Lunch
12:00-1:00pm
Reinvent Your Email Workflow

Jaina Mistry, Email Marketing Specialist at Litmus

Benchmark your workflow against best practices and understand the components that make up an efficient email process.

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Your workflow is an expression of the investment you make in every email—and is a predictor of email program success. Yet only half of brands consistently use a content calendar and 46% never create an email brief, even for important or complex emails. Creating a high-performing email requires time, the right resources, and a solid email workflow—whether you’re a team of one or many.

Use this workshop to benchmark your workflow against Litmus research, best practices, and insights from industry experts and understand the components that make up a great email workflow. Register your team for this unique opportunity to participate in interactive roundtable discussions that will reveal:

  • Critical steps in the process of crafting an email from planning and conception through deployment—and onto analysis
  • Tools, tactics, and advice for creating an optimal email workflow
  • Strategies for improving collaboration between roles and departments
  • How the right workflow can improve visibility into email strategy, performance, deliverability, and more

This workshop is perfect for individuals and teams who are ready to take a critical look at their email workflow, identify pain points, and repair inefficiencies. While we will touch on some email development aspects of the email workflow, technical knowledge is not a prior requirement.

About your workshop host:
Jaina Mistry is an email marketing specialist with nearly 10 years experience in development, design, and strategy.

Engaging Subscribers with High-Performance Design

Jason Rodriguez, Community & Product Evangelist at Litmus

Learn how strategic visual design can improve engagement and retention in your email program.

More info

Engaging Subscribers with High-Performance Design is a deep dive into the design principles behind exceptional, engaging, and high-performing email marketing campaigns. In this hands-on workshop, you’ll discover how strategic visual design can improve engagement and retention in your own email program. Together, we’ll discuss more than just pretty emails and uncover strategies to make your emails more accessible, effective, and memorable—allowing you to take better advantage of a marketing channel with already impressive ROI.

We’ll cover:

  • Visual design concepts like hierarchy, color, shape, space, proportion, emphasis, contrast, imagery, and typography—and how these concepts can be implemented in the context of HTML email
  • How visual design directly relates to a subscriber’s experience, engagement, and retention
  • Tools, techniques, and resources you can use to improve the effectiveness of your own email campaigns

Through a combination of lecture, discussions, and hands-on design projects, you’ll gain a thorough understanding of how these concepts help subscribers engage with your emails. You’ll leave with a list of ideas and resources that you’ll want to put into practice right away.

This workshop is perfect for anyone looking to level up the visual design of their emails and increase their ROI in the process, even if you’d never consider yourself a designer. Email marketers, strategists, designers, and developers will all leave with a better understanding of design principles in the inbox.

About your workshop host: Jason is the Community Evangelist at Litmus. He is the author of three books on email marketing, design, and development and frequently speaks at industry events. At Litmus, he helps customers and the email community send better, more effective email campaigns.
1:00-5:00pm
Tuesday - September 18, 2018 Conference Day 1
Registration + Breakfast
8:00-9:00am
Welcome + Opening Remarks
9:00-9:20am
The Role of Email in Successful Omnichannel Marketing Programs

Lauren Kremer, Marketing Lead at ProQuest

9:20-9:50am
Break
9:50-10:00am
Moving Beyond Campaigns: Creating a Flagship Email Product

Drew Price, Email Strategist at Grammarly


Coding Mobile First Emails that Work Everywhere

Chris Smith, Email UI Engineer at DEG

10:00-10:30am
Break
10:30-10:50am
Make Every Word Count

Tom Tate, Product Marketing Manager at AWeber


Seniors and UX: Designing for an Aging Population

Michael Hill, Director of Web Development at Erickson Living

10:50-11:20am
Break
11:20-11:30am
Live Optimization

Conference attendees will have an opportunity to participate in this fun and fast-paced session packed with A/B testing suggestions, quick wins, and optimization tips. Experts from Litmus will lead the discussion, crowdsourcing advice and best practices to take back to the office.

11:30-12:15pm
Lunch
12:15-1:30pm
Reversing Poor Inbox Placement with Smart Data

Michael Kinstlinger, Senior Email Campaign Manager at Havas Helia and Katy Fitzpatrick, Program Manager, Large Partnership Marketing at Liberty Mutual


Creating Efficient Workflows with Modular Email Design

Jesse Blanner, Sr. Manager, Design - Audience Engagement at Meredith Corporation

1:30-2:00pm
Break
2:00-2:10pm
Managing Your Marketing Database in Today’s Regulatory Environment

Catherine Mears, Marketing Automation Manager at Pentair


Interactive Emails: Revenge of the Fallbacks

Alice Li, Senior Email & Web Developer at Shutterstock

2:10-2:40pm
Ask An Expert + Networking

Get 1:1 time with speakers and industry experts to ask questions and get advice. Attendees will also have an opportunity to join small group networking tables to meet other users of common ESPs and peers in their industry.

2:40-3:40pm
Re-Engaging Sleepy Subscribers

AJ Jacob, Digital Development Officer at United Nations Foundation


Guide Your Team with an Email Playbook

Shannon Crabill, Senior Email Developer at T. Rowe Price

3:40-4:10pm
Break
4:10-4:20pm
Session Description Coming Soon
4:20-5:15pm
Day 1 Wrap Up
5:15-5:20pm
After Party

Join the Litmus team and fellow conference-goers for drinks, snacks, and fun. The party starts immediately following the conference.

5:30-7:30pm
Wednesday - September 19, 2018 Conference Day 2
Breakfast
8:00-9:00am
Welcome to Day 2
9:00-9:10am
Seeing People, Not Just Subscribers: Cultivating 1:1 Email Experiences

Logan Baird, Design Services Lead at Campaign Monitor and Jamie Bradley, Email Marketing Manager at SmileDirectClub

9:15-9:45am
Break
9:45-9:55am
Mastering B2B Email through Iteration and Improvisation

Cliff Seal, UX Lead at Salesforce Pardot


Bonjour/Hi: Getting Started with Multi-Language Email Campaigns

Caitlin Dwyer, Solution Engineer at Salesforce

9:55-10:25am
Break
10:25-10:45am
Hyper-Personalized Emails: Strategy, Execution, and Measurement

Jill Guest, Sr. Customer Growth Marketing Manager at SendGrid


How Un-Designed Emails Can Improve Your Campaign Performance

Holly Wright, Digital Marketing Director at Appfire

10:45-11:15am
Break
11:15-11:25am
Leveraging Email Automation in Lifecycle Marketing

Stephanie McKay, Senior Manager, Email Marketing & Personalization at LuckyVitamin


Improving Clarity, Accessibility, and Readability with Typography

Libby Herskovitz, Marketing Technology Analyst at Veracode

11:25-12:00pm
Lunch
12:00-1:15pm
Using Excel to Do Things Your ESP Can’t

Kristin Bond, Director, Email Operations at Girl Scouts


Developing Better Emails with Background Images

Chris Grouge, Lead Technical Marketer at Whereoware

1:15-1:45pm
Break
1:45-1:55pm
Driving Downstream Funnel Metrics with A/B Testing

Lindsay Brothers, Product Manager at Indeed


Inspecting Other People’s Code to Improve Your Own

Benjamin Djang, Technical Marketing Engineer at Talent, Inc.

1:55-2:25pm
Break
2:25-2:35pm
Live Optimization

Justine Jordan & Erin King from Litmus

Conference attendees will have an opportunity to participate in this fun and fast-paced session packed with A/B testing suggestions, quick wins, and optimization tips. Experts from Litmus will lead the discussion, crowdsourcing advice and best practices to take back to the office.

2:35-3:10pm
Ask An Expert + Networking
3:10-4:00pm
Collaborate Without the Stress: Getting Alignment and Buy-In

Robin Panish, Email Marketing Manager at Wistia

4:00-4:30pm
Wrap Up + Farewell
4:30-4:45pm

City-by-City Comparison

Each location offers a slightly different schedule and agenda; speakers and sessions will vary. Check out the city-by-city comparison.

London illustration

London

Boston illustration

Boston

San francisco illustration

San Francisco

Event Date August 21, 2018 September 17-19, 2018 November 8-9, 2018
Event Venue Etc.venues 155 Bishopsgate Westin Copley Place Park Central Hotel
Days of Content 1 2 1.5
Workshops 0 4 3
Number of Attendees 250 475 350

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Elevate your email strategy, process, design, and development at Litmus Live.
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