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Introducing The Email First Awards

Presented by Litmus

New for 2020, we're highlighting the amazing work from the email marketing community with our first ever email awards. We'll be celebrating winners in 8 different categories and showcasing teams that drive positive business outcomes by putting email first.

“At Litmus, we understand how challenging—and rewarding—email marketing can be. We see the email community tackling those challenges every day, which is why we're so thrilled to introduce The Email First Awards to recognize and celebrate the people embracing those challenges by putting email first.”
Melissa Sargeant, CMO at Litmus

What are The Email First Awards?

The Email First Awards are all about recognizing teams that use email to drive positive business outcomes, all while providing real value for subscribers and customers. We know how challenging email marketing can be and want to celebrate the folks that are facing those challenges head-on. We've come up with 8 different categories and awards that address those different challenges and can't wait to see your submissions.



The Email First Awards will open submissions in July. Winners will be announced publicly during Litmus Live Week in September.

The Email First Awards
The Email First Master Award

The best marketers realize their customers and prospects are looking for content in lots of places, but also know that email remains the highest ROI generator. The premier Email First Master Award will be given to the company who shows omnichannel success, with strategy led and innovated in the inbox.

Bonus: The winner of the Email First Master Award will get the chance to present their project on stage at next year’s in-person Litmus Live event in Boston!

Eligible to Everyone
The Coach Award

Nominate your manager, team leader, or VP who has helped you or your team increase the visibility, effectiveness, or skill set of your email marketing crew. The Coach Award gives you the chance to say thanks to someone who shares your passion for effective email marketing, balances the need to meet goals with the need to inspire, and who always has your back.

Eligible to Everyone
Email Spirit Award

It’s easy to say that we all love email, and part of that love is finding unique and creative ways to show it off. What better way to add some swag than by entering (and maybe winning!) the Email Spirit Award. We want pictures and stories of your email-themed office decor (home or in an office), Zoom backgrounds, artwork, tattoos—show us how you live email!

Eligible to Everyone
Workflow Wellness Award

When you have stakeholders who provide feedback and approval on your email campaigns, finding ways to keep the ball rolling can be a challenge. The Workflow Wellness Award is a great way to tell the story of how you have found consistency and efficiency in launching your email programs using the Litmus platform.

Eligible to Litmus Customers
The Innovator Award

Developing email templates isn’t for the faint of heart. With the thousands of ways an email can render to a recipient, let alone managing any number of supported code strategies, an email developer is always tapping into a vast skill set to help achieve success in the inbox. Our Innovator Award is a way to show off your skills and highlight what you’ve created to help transform email campaigns for your company or clients.

Eligible to Everyone
The Data Storyteller Award

Data, data, data. We know it, we love it—but it’s not all created equal. The Email Analytics suite in Litmus helps you find unique insights into the behavior of your subscribers, and when you blend with the other metrics provided by your ESP, you’re well on your way to telling a comprehensive story. It’s fitting, then, that the Data Storyteller Award is a way to recognize your evolution from reporting open rates to pulling a narrative together around your entire program, and demonstrate gains you’ve made by doing so.

Eligible to Litmus Customers
The Content Converter Award

Email isn’t all code and programming language—without knowing the content that your recipients are apt to engage with, even the most interactive campaign won’t be as successful as it could be. Our Content Converter Award is given to a member of your marketing team that is an integral part of helping achieve email goals by creating persuasive or compelling copy, including the right mix of content, and knowing their customers' needs at every stage of their journey.

Eligible to Everyone
The Graphic Guru Award

Visual impact of a message in the inbox goes a long way in helping make your communications stand out from your competitors while still serving the expectations of the recipient. Show off your strategic use of visual content with the Graphic Guru Award, and help inspire other email marketers on the power of impactful images.

Eligible to Everyone

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