Get all our best stuff in your inbox, just a few times a month.
SubscribeWith each new email client and mobile device we add to email testing, we get each of our customers a little closer to never having to send themselves a manual rendering test again. But unless you want …
Read more
There has been a steady increase in mobile opens — 123% in 18 months — and the majority of these opens are being made on iOS (80.34%) and Android (18.93%) devices. Even taking image blocking into account, …
Read more
A/B testing is one of the most effective ways to make measurable improvements to your emails. When executed correctly, they can give marketers concrete evidence of which tactics work on their audience(s) and which don’t. As a …
Read more
We’re very excited to announce that we now offer Email Testing for two additional mobile operating systems: iOS 6 and Windows Phone 7! iOS 6 (with iPhone 4S and iPad) Apple’s iOS 6, which will be released on Wednesday, September …
Read more
Back in July, I was interviewed by eMarketer about the increasing role of mobile in email marketing and how companies should react to this growing trend. My interview, along with dozens of other sources, were featured in a recent …
Read more
We’ve made some exciting changes to Email Analytics, and we think both new and existing customers are going to be just as happy as we are about them! Individual-level data for Plus and Premium All plans that …
Read more
Google’s Chrome browser has been steadily gaining market share in recent months. With more consumers choosing to use Chrome during their personal browsing time away from the office, it’s no surprise that we’ve also seen an uptick …
Read more
A guide for when email rendering goes wild Ever wondered why emails break? Most of the time, we chalk rendering issues up to poor HTML and CSS support from email clients. Turns out they’re not always the …
Read more
About a month ago I had the opportunity to moderate a panel discussion at the Email Insider Summit in Captiva Island, Florida. The idea was to bring together designers and marketers to talk about creative testing and …
Read more
I’ve recently had the opportunity to participate in two email-related Twitter chats. So what’s a Twitter chat? Pretty simple, actually: make up a hashtag, use a tool like TweetDeck, and participate in the conversation that transpires among …
Read more
