When it comes to A/B testing your emails, ignore the benchmarks. No one has the same audience and email strategy as you—your audience is unique. However, using others’ A/B tests, as well as industry trends, as inspiration is a great idea to get your testing ideas flowing. In this post, we’ll take a look at how Act-On Software reacted towards a continuous increase in mobile opens to create an A/B test revolving around responsive design. And, who knows—maybe you’ll find inspiration from their test!
Since roughly half of all email opens happen on mobile devices, it’s important to design an experience that works well across different form factors. While this used to be a difficult task (and still is for some email clients), recent years have seen a rise in the use of media queries to help make things easier. But, unless you’ve been mired in the world of web design or on the cutting edge of email development, you may not know what media queries are and why you should use them. In this post, we’ll dissect the ever-useful media query and see how it can benefit nearly any email campaign.
When it comes to doing email right, there’s a lot to consider: the from name, subject line, reply address, preheader, content—even landing pages and more! This collection of email best practices in action—complete with plenty of examples—will help you check all the boxes.
With 100 employees and only five people in their promotions/marketing department (none of whom are focused solely on email!), Edinburgh Bicycle was still able to optimize their emails for viewing in mobile, desktop, and webmail environments. Despite their limited resources, responsive design was a must for them and they accomplished their mobile goals!
With an increased focus on mobile audience, many email marketers are scrambling to find a strategy that works for them. Unfortunately, there’s a lot of confusion about what mobile email design strategies actually exist. Don’t worry, though—we’re here to help clarify things.
Email marketers can no longer ignore mobile. Despite a recent dip in mobile opens, mobile remains a favorite medium for consuming email. So what do marketers and designers need to do to take advantage of this increasingly important audience?
The travel industry likely has a large percentage of subscribers that, well, travel. A natural consequence of traveling is reading messages in non-desktop environments, so mobile optimization should be a high priority. And, as always, content should be helpful and relevant to the subscriber. Guestfolio, which offers Guest Relationship Management tools for the travel industry, keeps all of the above and more in mind with designing their customizable newsletters. Using customer Black Rock Oceanfront Resort as an example, let’s take a look at how Guestfolio improved Black Rock’s confirmation emails.
With nearly 50% of emails opened on mobile devices, it’s important to keep small screens in mind. We offer plenty of mobile optimization tips, inspiration and resources on the Litmus blog—and starting today, we’re also offering 7 pre-tested and bulletproof responsive templates for your next campaign.
Last month, Justine and KISSmetrics teamed up for two great webinars: “How to Create Great Emails that Get Opened and Clicked” and “3 Strategies for Awesome Mobile-Optimized Emails.” If you weren’t able to tune in, don’t worry—the slides and recordings are now available!
After seeing an increase in mobile subscribers, Chalk and Pixel, a full service digital creative agency, revamped one of their client’s newsletters to be more mobile friendly. Their client, Auto Trader, was sending out a monthly newsletter to approximately 250,000 subscribers and continually seeing more of those subscribers opening on mobile devices. Alongside the redesign, they also revamped their content strategy with the goal of becoming the go-to source of information for motoring enthusiasts and car owners.