testing-approaches-featured-image

Five Ways to Test an Email

We all know that email preview testing is important. But there are a lot of different ways to test your email throughout the development process. We take a look at five ways to get the most out of email testing for everyone in the design and development chain.

litmus-testing

Back to the Basics: Are You Testing Your Emails?

Ever send an email campaign only to get swamped by replies saying that it looks broken in subscribers’ inboxes? Nine times out of ten, broken campaigns come down to a failure to test before sending. Learn why email preview testing is one of the most important tools for email marketers.

community-hacks-featured-image

Email Design: A Community of Hacks

Email designers face a lot of rendering issues. Fortunately, they’re a clever bunch of people and have come up with some great hacks to keep campaigns looking great. The Litmus Community recently divulged some of their favorite email hacks. Care to share yours?

Litmus Behind the Scenes: How We Improved Testing Through Hundreds of Mac Minis

Our users put their emails and trust in our hands—which is a big deal to us! Not only do we want to provide accurate, actual screenshots (not emulations!), but we want to do it quickly and reliably. As a result, we’re constantly looking for new ways to make our solutions faster and more dependable. Since we’re frequently asked about how Litmus works behind the scenes, we thought we’d give you a peek behind the curtain.

images-in-email2

PNG, GIF, or JPEG? Which is the Best Image Format for Email?

With so many image file formats available—BMP, EPS, JPEG, PNG, and GIF to name a few—how do you determine which is right for your email? Each format produces variances in file size, compression, and quality. To make things more confusing, support for specific file types can also vary between email clients. In this post, we’ll weigh the pros and cons of the three most popular file formats for email: JPEG, GIF, and PNG.

gmail-header2

Understanding Gmail and CSS: Part 2

Yesterday, we took a look at how Gmail’s preprocessor can affect the rendering of your email. Today, we will finish up our look at Gmail and CSS by talking about some of the more common CSS and rendering issues email designers are likely to encounter.