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SubscribeWhile market share stats have mostly held steady over the past few months, there were some exciting changes in April. Not surprisingly, iPhone, Outlook, and iPad continue to top the charts; however, we’ve seen some major changes …
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The explosive growth of mobile email opens is really astonishing. Updating our monthly email market share stats gives me an opportunity to look at trends and comparisons over time, and also consider what we should do in …
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The top ten email clients in February remained unchanged from last month, with Apple, Outlook and Android dominating the top five. All platforms returned to December levels, with mobile at 43%, desktop at 32% and webmail at …
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January’s market share stats saw the top 4 spots unchanged with iOS and Outlook maintaining their leads. However, we did see Android rise another notch, landing in the #5 spot. Android’s jump was curious, given that it’s …
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In last month’s market share video, we predicted that mobile opens would continue to increase throughout the 2012 holiday season. That prediction proved true: we saw mobile opens increase from 41% in November to 43% in December. …
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November’s email client popularity stats are live over on emailclientmarketshare.com. We also put together this quick (under two minutes!) video that takes a closer look at some of the stats. To summarize: iPhone has been in the …
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We’ve seen some major changes in mobile email opens in the past year and a half. As of September 2012, 38% of all opens were on a mobile device, compared to only 17% eighteen months ago—that’s a …
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We’re thrilled to announce that Litmus now offers Email Testing for Apple Mail 6 and Outlook 2011 for Mac! Apple Mail 6 released with Mountain Lion Apple Mail is the 3rd most popular email program in use today, …
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Back in July, I was interviewed by eMarketer about the increasing role of mobile in email marketing and how companies should react to this growing trend. My interview, along with dozens of other sources, were featured in a recent …
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Sprint Week has been exactly that—a sprint! This week, each of the developers at Litmus have been working hard to design and implement something (anything!) that would help drive business here at Litmus. While Eddie, Florin and Brendan …
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