When it comes to doing email right, there’s a lot to consider: the from name, subject line, reply address, preheader, content—even landing pages and more! This collection of email best practices in action—complete with plenty of examples—will help you check all the boxes.
With mobile opens continuing to rise (they now account for 48% of total opens!), and many email clients installed on smartphones and tablets displaying images by default, emails today have become heavily reliant on images. However, while iOS devices display images by default, many others, such as Android and BlackBerry, do not. In addition, many webmail and desktop clients block images by default. In this webinar, Paul Airy, Email Designer and Developer at Beyond the Envelope, will look at the role of typography in email design and development and, in particular, the creative use of HTML text, so that you can make your emails look great without compromising on user experience.
We are (obviously) big advocates of testing your emails before the final send. Proofreading, checking links, and verifying how your email renders across all of the major email clients are just three crucial steps in the QA process. Not only can an error-ridden email result in unsubscribes, but it can affect your reputation as well. […]
With numerous different mobile strategies to choose from — fluid layouts, scalable, responsive and more — it’s hard to choose the right option for you. When Deckers, a footwear manufacturer with several brands, realized that between 35% and 65% of their subscribers were opening their emails on mobile devices, they knew that had to start thinking […]
In all of our past inspiration posts, we’ve looked at companies’ external emails (ie. emails going to their subscriber list(s)), so we thought it would be a nice change of pace to focus on internal emails in this post. After all, every company sends a bunch of internal emails, so we can’t leave them out […]
In all of my Inspiration posts thus far, I have commented on how important it is that an email looks great whether images are enabled or not due to the majority of email clients blocking images by default. I’ve seen numerous tweets and read a few blog posts (by Email Design Review and Campaign Monitor) […]