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SubscribeAs Hotmail moves users to Outlook.com, Litmus will be retiring Hotmail testing effective March 29th. Back in August 2012, we announced the addition of Outlook.com to our email and interactive testing suites. This was a result of …
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Justine, Danielle & I recently got back from MarketingSherpa’s Email Summit in Las Vegas and, while it was a busy few days, we loved every minute of it. Meeting our customers face-to-face, answering questions, and receiving priceless …
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Guest blogger Jonathan Kim discusses the concept of the Silent Unsubscribe and how you can prevent your most engaged subscribers from disappearing from your list. You have an amazing newsletter and fanatic subscriber base, but did you know it’s …
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With each new email client and mobile device we add to email testing, we get each of our customers a little closer to never having to send themselves a manual rendering test again. But unless you want …
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I recently posted about one of my key takeaways from Connections 2012 — design for ALL inboxes. In this presentation, Chris Studabaker told us that rather than focusing on creating emails that look great in one particular environment, …
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There has been a steady increase in mobile opens — 123% in 18 months — and the majority of these opens are being made on iOS (80.34%) and Android (18.93%) devices. Even taking image blocking into account, …
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The infamous question — why don’t all email clients render emails the same? To answer this complicated question, we’re going to split it up into sections — the mail server, the preprocessor and the rendering engine —which …
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So you have your email previews, page previews, and your email analytics data — now what do you do? There are numerous ways to share your data with your customers, clients, and coworkers & impress them with …
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Guest blogger: Gregory Ciotti from Help Scout discusses how insight into the human mind will enable you to send the sort of emails your list wants to receive! As your list grows, maintaining consistently strong open and …
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As the number of email opens on mobile devices continues to increase (123% in 18 months!), so does the talk about responsive design. And while I frequently hear about responsive design, I rarely see it in action. …
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