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SubscribeWe’re thrilled to announce the launch of a HubExchange app for Litmus in the ExactTarget HubExchange marketplace. The Litmus HubExchange app will be among the first tools available directly within ExactTarget’s Interactive Marketing Hub starting July 15th. …
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With such a wide array of email clients available, identifying the email programs and devices subscribers use to open emails important. Recognizing the value of identifying these trends, Silverpop recently announced the launch of their Email Insights application. Email Insights is …
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Longtime Litmus partner Pardot recently announced the addition of an Email Analytics integration to their platform. The integration allows users with Pardot’s advanced email package to view engagement stats, print and forward data, along with email client and device usage. …
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Thanks to everyone that joined my webinar on Tuesday! With 43% of emails now being opened on a mobile device, it’s important to understand the options available for making emails that render well and perform better. I …
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Email marketing is all about knowing your audience. Creating valuable, relevant content in an accessible format is crucial, especially now that mobile email opens are at an all-time high. With Litmus’ Email Analytics, you can dig deep into …
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Justine, Danielle & I recently got back from MarketingSherpa’s Email Summit in Las Vegas and, while it was a busy few days, we loved every minute of it. Meeting our customers face-to-face, answering questions, and receiving priceless …
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We may have received this email from BrightWave Marketing a few weeks ago, but it was too good to pass up. Who cares if the holidays have passed?! The horizontally scrolling format paired with responsive design, undoubtedly, …
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I recently posted about one of my key takeaways from Connections 2012 — design for ALL inboxes. In this presentation, Chris Studabaker told us that rather than focusing on creating emails that look great in one particular environment, …
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So you have your email previews, page previews, and your email analytics data — now what do you do? There are numerous ways to share your data with your customers, clients, and coworkers & impress them with …
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We love to hear about how customers are using Litmus in their businesses, and it’s even more exciting when they have results they can share! When the Professional Services team at Lyris told us how using Email Analytics enabled them to …
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