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Subscribe“25 DAYS OF INSPIRATIONAL EMAILS” — DAY 25: CRATE&BARREL First and foremost — Happy Holidays! Here at Litmus we wish you, your family and friends a happy, safe, and healthy holiday season. Best wishes for 2013! Now …
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As the number of email opens on mobile devices continues to increase (123% in 18 months!), so does the talk about responsive design. And while I frequently hear about responsive design, I rarely see it in action. …
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What influences your subscribers’ willingness to open, click, and interact with your email? From subject lines and “from addresses” to images and landing pages, they all play a major role in determining whether your subscribers will engage …
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When Help Scout’s email announcing the Help Scout API arrived in my iPhone’s inbox, I was extremely impressed. It looked fabulous on my smartphone! This email is extremely mobile-friendly; in fact, when I went through the “Anatomy …
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As part of a new blog series here at Litmus, we will be looking at emails that come into our inbox and sharing our thoughts. Let’s kick it off with an email that we received from Spotify …
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Every Thursday, our friends at ExactTarget host #NexusCafe, an hour-long Twitter chat. Every week is a different topic, and today’s discussion centered on a favorite of mine: designing mobile-friendly emails. There were a ton of great ideas …
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The usage of symbols (such as hearts and stars) in subject lines has definitely been on the rise in recent months. Recently, Paul (Litmus co-founder and CEO) forwarded one I hadn’t seen before: a coffee cup! Used …
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Designing an effective email involves more than just beautiful graphics. The subscriber’s experience with your message starts long before the subscriber ever opens the email, as they evaluate the trustworthiness of your from name and their level …
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A guide for when email rendering goes wild Ever wondered why emails break? Most of the time, we chalk rendering issues up to poor HTML and CSS support from email clients. Turns out they’re not always the …
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Every email you send should have a purpose, and that purpose should be reflected in the call to action (CTA). If you’re not sure what your call to action should be, ask yourself the following questions: “What …
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