Are Tablets Taking Over?

By Justine Jordan
10 Jan 2012

Are Tablets Taking Over?

When Apple launched the iPad in 2010, it was a huge success. Without many comparable competitors, the iPad enjoyed a large slice of market share for many months. Recently, the tablet market has widened a bit with the release of Amazon’s new Kindle Fire: analysts are seeing a drop in Apple’s share of the tablet market.

In a study from September last year, ComScore found that 75% of tablet owners accessed email on their device that month and 35% read email almost every day. Blackberry also announced support for email on its PlayBook tablet just today. The email app will incorporate feeds from social media sties such as Twitter and LinkedIn, creating a “social hub.” As more low-cost tablets enter the market, I’m eager to see how email behavior is shaped by tablet ownership and apps that further blur the lines between messaging sources.

Click on the graphic below for an enlarged view:

More resources

Read more from the sources used for this infograph:

ComScore’s Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits

How people really use the iPad: A survey from Business Insider

Nielsen: Changing Demographics of Tablet and eReader Owners in the US

Tags

iPad Kindle Fire market share PlayBook tablets

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http://twitter.com/David__Fortino David Fortino

Hi Justine…you guys need to add a social element to your blog so people can easily share your posts. This infographic is great…nicely done.
- http://www.litmus.com Justine, Litmus
  
  Thanks, David! We’re glad you’ve found our infographics helpful As for the blog, we’re working on making some changes, including adding social sharing links. Keep your eyes peeled!
SiMBa37

I question your infographic’s market share reporting of “tablets sold.” As far as I know, there is no other company that reports tablet “Sales” other than Apple. Everyone else reports shipped devices, which is a poor measure of end user products.

Back in the real world, the only tablet I see in the wild other than a random Kindle Fire is the iPad.
- http://www.litmus.com Justine, Litmus
  
  Thanks for your feedback, and I apologize for any confusion the infographic may have caused. All data sources are listed at the bottom of the graphic, and the Market Share data is clearly labeled as ‘estimates’

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