A Closer Look at Email Engagement

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Reputation and engagement are increasingly important factors when it comes to reaching your audience through email marketing. Running your emails through Litmus’ spam filter analysis tool can give you an indication of the likelihood of your email being marked as spam, but subscriber (in)activity can ultimately determine whether your email makes it to the inbox.

Our infographic provides a closer look at engagement filtering behaviors for Gmail and Hotmail, reasons why subscribers become disengaged with email, and tips for increasing engagement.

Click on the graphic below for an enlarged view.

Subscriber Engagement Infographic

It’s all in the details

Engagement (and email delivery in general) can be difficult to manage. While this graphic provides a great overview, many of the sources we quoted offer in-depth articles and advice on the topic of subscriber engagement. We definitely recommend checking these out, too!