Outlook 2013 Still Powered by Word; Now Available for Email Testing11
After lots of rumors and anticipative nail-biting from email designers everywhere, Microsoft recently unveiled a “customer preview” of Office 2013, including a new version of Outlook. In addition to the new Office suite (with Home and Business versions), it also released a preview version of Office 365, a subscription service emphasizing cloud-based services with “secure, anywhere access to email and calendars, Office Web Apps, instant messaging, conferencing, and file sharing.”
One might argue that Microsoft is trying to position themselves as innovative and forward-thinking. Among the changes to the new office suite include touchscreen-friendly elements, an emphasis on the cloud (and their SkyDrive service), the requirement that it run only on Windows 7 or newer operating systems, and a design reminiscent of Windows Phone 7+:
Unfortunately, lackluster support for displaying HTML emails proves otherwise.
Word remains rendering engine for Outlook 2013
While the new version of Outlook might work beautifully on Microsoft’s new Surface tablet, it’s still using the Word rendering engine to display HTML emails.
If you’ve been designing and coding emails for a few years now, you’re likely aware of Outlook’s dismal support for email standards. Microsoft switched to Word (from Internet Explorer) as its rendering engine with the introduction of Outlook 2007 and hasn’t looked back (errr, forward?) since. Despite the email community’s efforts and a well-intentioned response from Microsoft, this means that HTML and CSS support in Outlook has remain virtually unchanged between versions 2007, 2010 and now 2013.
Outlook 2013 preview available in Litmus
If you’re looking for a silver lining, consider this: email testing in Outlook 2013 customer preview is now available in Litmus. You can even use Interactive Testing to preview how emails will appear when forwarded or replied to in Outlook 2013, or for troubleshooting specific elements.
We’ve also added Outlook 2013 detection to Email Analytics, so you can tell how many of your subscribers are using Outlook 2013 to open your messages.
Additionally, our friends at Campaign Monitor have already updated their legendary CSS support guide to cover Outlook 2013.
Other changes to Outlook 2013
The first time I launched Outlook 2013, I was rather unimpressed by the UI of the application itself—it’s rather white and stark, without a lot of emphasis or hierarchy on individual elements.
Ros at Campaign Monitor said what I was thinking quite brilliantly:
The first thing you’ll notice is, well, how monochromatic it is. Gone are the golden gradients, the bevelled buttons, the ribbony ribbon. However, once you get past the limited palette and plain preview-pane, it’s pretty much Outlook 2010, just reskinned.
Comparing Outlook’s design elements over the years, the general look and feel has been gradually simplified over time. Compare how the same email looks in Outlook 2007, 2010, and 2013:
Our initial thought is that emails with mostly text and a predominantly white background may fight to be distinguished and get lost due to the lack of contrast present in the new UI. You may want to keep an eye on your Outlook 2013 stats and consider incorporating more background colors and/or graphics into your designs as the numbers start to rise.
Another thing you might notice about Outlook 2013 is that images are disabled by default, similar to Outlook 2007/2010:
And that a deeper preview pane arrangement has eliminated the visual separation between the envelope fields and your email.
This deeper preview pane arrangement also pushes the message about 40px further down the page:
The preview pane grows even more in cases where the “view in a web browser” message is triggered along with the blocked content warning:
That’s an incredible 320px+ of “other stuff” in the Outlook UI before your actual email starts!
As the preview pane becomes deeper, your email’s from name, subject line, and preview text become that much more important, since less of your email is immediately viewable.
Even with rendering left largely unchanged from Outlook 2007 and Outlook 2010, you’ll certainly want to test in Outlook 2013 (with images on and off) to see how these changes affect your messages.
Understand your Outlook 2013 audience
Is a large percentage of your audience opening in Outlook 2013? If so, is your email optimized for those subscribers? With Litmus’ Email Analytics and Previews tools you can answer both of these questions easily! Sign up for a free 7-day trial to use Litmus on an upcoming campaign.