Mobile-Friendly Email Design Tips
Every Thursday, our friends at ExactTarget host #NexusCafe, an hour-long Twitter chat. Every week is a different topic, and today’s discussion centered on a favorite of mine: designing mobile-friendly emails.
There were a ton of great ideas shared, all from various points of view. With so much advice floating around regarding mobile marketing, it’s hard to know what to do! Hearing from other real-world people trying to make sense of it all and listening to what’s worked for them is incredibly helpful. Since there were many folks contributing to the conversation, I collected some of the best takeaways into a Storify stream (click to see all the tweets):
We’ve also published a few resources on the subject of mobile-friendly design:
- Infographic: Anatomy of a Mobile-Friendly Email. Ten tips for creating awesome mobile-friendly emails, along with six things to avoid.
- Webinar: Email + Mobile. Chris Studabaker and I cover several different approaches designing for mobile.
- Infographic: Has Your Audience Gone Mobile? The latest stats on email client market share.
- Chart: Mobile Compatibility. Find out which mobile operating systems block images, support HTML, and more.