Email Client Market Share: New Stats
We’ve taken another in-depth look at our aggregated Email Analytics statistics to examine how subscriber open behavior is changing. I’m always shocked to see how quickly subscriber behavior changes, especially in regards to mobile adoption.
Among our findings:
- An 80% increase in smartphone and tablet opens over the last six months
- More than double the number of Android opens from our 2011 figures
- The month of February saw an even split between mobile, desktop and webmail opens for the first time ever.
Has your audience gone mobile?
Click on the graphic below for an enlarged view.