Where Are Subscribers Opening Email?
We took a look at our Email Analytics statistics for the past year to examine how email viewing habits have changed. We noted a massive increase in mobile device opens (150% in the last six months alone!), mostly at the expense of web-based providers. This report illustrates the current state of the email client market, as well as changes over the last 12 months.
While we had a hunch that mobile had been on the rise, we were surprised to see the relatively slow adoption of newer versions of Outlook. It was also interesting to take a look at browser preferences for webmail users. While Internet Explorer takes the cake for Yahoo! and Hotmail users, Gmail users are in a near 3-way tie led by Firefox and closely followed by Chrome.
We had a lot of fun looking at this data, and we hope you will, too.
Where are YOUR subscribers opening email?
Getting insight into subscriber open behavior on your own lists is easy with Email Analytics. You can find out how often your recipients are using their smartphone to access email, who’s still using AOL, and even who printed or forwarded right in their email client.
You can also view a wider version of the report.