Want to turn prospects into lifelong customers? You can with email. Through cart abandonment emails, first-time customer welcome series, win-back campaigns, and more, you can trigger marketing communications for maximum impact. We joined forces with Rejoiner’s Mike Arsenault for a guest webinar on how to optimize all of these email opportunities and build a powerful customer acquisition plan. Check out the slides and recording, as well as a Q&A with Mike.
Triggered emails are not “set it and forget it”; they are “review and renew.” That’s especially true going into key selling seasons. Here are 5 ways retailers can make their triggered and transactional emails perform even better this holiday season…
Personalization is about so much more than a [first_name]. It’s about understanding what drives a person’s decision making process, where they are in that process, and placing all of it within the context of their specific challenges. It requires time, and in full transparency, is nothing that can be mastered in some average “Ultimate How To…” blog post. Instead, I’ve used two examples right from mine and a coworkers own inbox to provide some real world context to the conversation.
In our Responsive Email 101: HTML and CSS Basics webinar, we took a look at the mobile email landscape, the foundations of creating responsive emails, and why these techniques are crucial to improving the subscriber experience. We also covered email client support and demonstrated how to code a responsive email from scratch. We had a full house for the webinar, so while we tried to answer as many questions as we could during the Q&A portion, we weren’t able to get to them all. In this post, we round up some of the most commonly asked questions.
We are thrilled to have launched Litmus Builder—the first code editor built for email designers by email designers. With Builder you can easily create, test, and share your emails. To showcase Builder in all of its glory, we hosted two webinars to cover its features and functionalities. Didn’t have a chance to attend? Don’t worry! You can check out our recording and answers to frequently asked questions about Builder.
With attention spans on the decline—leaving you with only 8 seconds to make an impact on your subscriber—Chris and Jamie connected ideas from email marketing, cognitive behavior, and user experience to help you get better marketing results to boost your business. With over 4,000 registrants (wow!), we didn’t have enough time to get to all of the questions during the Q&A portion of the webinar. The Emma team has very graciously offered to answer all of the questions we missed here on the blog.
How do you grab your subscribers’ attention and get them to engage with your email? In our largest webinar to date, we paired up with Chris Lester and Jamie Bradley from Emma to answer this very question. They covered everything from preview pane optimization to using enticing imagery to how subscribers scan your emails. With ample examples, inspiration, and plenty of meaningful statistics, it was a webinar not to be missed. The slides and recording are now available!
Last month, Justine and KISSmetrics teamed up for two great webinars: “How to Create Great Emails that Get Opened and Clicked” and “3 Strategies for Awesome Mobile-Optimized Emails.” If you weren’t able to tune in, don’t worry—the slides and recordings are now available!
In November, we joined forces with Beyond the Envelope’s Paul Airy for a guest webinar on using creative typography in email. Paul took a look at the role of typography and user experience in email design and development. In particular, he focused on the creative use of HTML text, so that email designers can make emails that look great—even when images are disabled. With over 1,000 registrants, it was hard for Paul to answer all of the questions people had during the Q&A portion of the webinar. Fortunately, he extended his generosity to bring the questions we missed here on the blog.
Beyond the Envelope’s Paul Airy joined us for a guest webinar on using creative typography in email. Paul took a look at the role of typography in email design and development. In particular, he focused on the creative use of HTML text, so that email designers can make emails that look great without compromising on user experience. The webinar was really informative and full of great inspiration! Check out the recording and slides.