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The Power of Video and Email: Webinar Recording

Email and video are two of the most engaging ways to interact with your audience. Put them together and that’s where the real magic happens. We joined Wistia for a webinar on the power of video and email, discussing best practices for designing great video campaigns in your email, without losing functionality. Check out the slides, recording, and a Q&A.

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Wait. What just happened to my email? Webinar Recording

We recently hosted a webinar with Sendwithus covering some of the most common problems new email designers and marketers are likely to encounter. While we covered a lot, there were still some excellent questions from attendees. Read on to see my answers and check out some excellent resources to getting started in email.

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Data You Should Be Using to Optimize Your Clients’ Campaigns: Webinar Recording

“It’s ok, we have good open and click through rates.” While helpful, these two metrics rarely give a well-rounded portrait of how subscribers are interacting with their emails (and if they are actually engaged at all!). As part of Digital Agency Day, we hosted a live webinar that covered the “other metrics” that your team should be looking at to optimize emails for your clients. Didn’t have a chance to make it to the webinar? No worries! We recorded the whole thing.

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How to Design Email Landing Pages That Convert: Webinar Recording

You’ve spent time getting your email just right. Have you given your landing page the same attention? A great landing page can make the difference between a successful email marketing campaign and a wasted opportunity. In our recent webinar with Unbounce, we covered the elements of a high-converting landing page. Check out the slides and recording, as well as a Q&A with Unbounce’s co-founder, Oli Gardner.

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How to Recover from Email Marketing Mistakes: Webinar Recording

“I’ve made an email marketing mistake. Now what?” We recently hosted a webinar where we shared a decision framework for how to recover as gracefully as possible from email marketing mistakes, and then put that framework into action, applying it to 10 real-life case studies of email marketing errors made in recent years. Check out the slides and recording, as well as the Q&A.

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How to Turn Prospects Into Lifelong Customers: Webinar Recording

Want to turn prospects into lifelong customers? You can with email. Through cart abandonment emails, first-time customer welcome series, win-back campaigns, and more, you can trigger marketing communications for maximum impact. We joined forces with Rejoiner’s Mike Arsenault for a guest webinar on how to optimize all of these email opportunities and build a powerful customer acquisition plan. Check out the slides and recording, as well as a Q&A with Mike.

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Email Personalization is About So Much More Than Your [First_Name]

Personalization is about so much more than a [first_name]. It’s about understanding what drives a person’s decision making process, where they are in that process, and placing all of it within the context of their specific challenges. It requires time, and in full transparency, is nothing that can be mastered in some average “Ultimate How To…” blog post. Instead, I’ve used two examples right from mine and a coworkers own inbox to provide some real world context to the conversation.