Downtime on Sunday, November 28

As part of our continued expansion we’re moving part of our infrastructure to larger, more powerful servers hosted with Rackspace. The key benefit is that in future we’ll be able to scale up that part of the system with minimal downtime. The process will take up to 6 hours, beginning at 3am EST on Sunday, […]

Early Preview of Facebook Messages

Yesterday I was fortunate enough to get early access to the new Facebook Messages. I’ve spent some time looking at its support for HTML email and wanted to report back on my early findings. In short: it’s looking quite promising. Plain text is king When you first open an email, the plain text part will […]

Reputation-based Spam Reports

If there’s one piece of feedback we receive on an almost daily basis, it’s that our spam filtering should take into account the sender’s reputation. Today we’re thrilled to announce that Litmus now offers comprehensive, reputation-based spam filter testing! Why does reputation matter? Roughly speaking, about 50% of the decision to deliver your message to […]

Litmus.com!

This week we officially acquired the domain name litmus.com! We’re very happy to have got such a snappy name—it’s a big improvement over our previous litmusapp.com domain. Our main site has already been moved, and over the next few days we’re transitioning all our customer’s accounts to litmus.com as well. All of your published tests […]

Priority Inboxes and Email Analytics

Email providers are now using engagement to determine whether your email will reach your subscribers’ inboxes. There’s no doubt that engagement is becoming an essential metric to measure, but how do you track it? Gmail recently announced their Priority Inbox and Hotmail uses similar techniques to filter messages sent to their users. What’s interesting is […]

Email Analytics API

Send lots of email campaigns? Want to track them all using Litmus Email Analytics? It’s now possible to automate that process using our new API. The feedback for Litmus Email Analytics has been fantastic so far. People are beginning to discover things about their subscribers that they never knew before, and using those insights to […]

New Email Metrics: Two seconds to make an impression

Our data show that 51% of recipients delete your email within two seconds of opening it. I can tell you this because I’ve been examining the data we’ve collected from our new Email Analytics tool. We’ve tracked more than 4 million opens across hundreds of different email campaigns. There are some very revealing statistics. Here’s […]

Preview: Litmus Email Analytics

Earlier today I ran a 30 minute webinar to preview our forthcoming product: Litmus Email Analytics. The response was incredible, with almost 1,000 people attending and hundreds of questions, tweets and emails. What is Litmus Email Analytics? Litmus Email Analytics gives you data about your email campaigns that you’ve never had before. It tracks the […]

New: Mobile Email Testing

There’s been a lot of excitement about our mobile email testing tools. Today is the day you’ve been waiting for—you can now test your email campaigns on mobile devices using Litmus! Significant development has gone into this release. We didn’t want to put something out that wasn’t extremely reliable and accurate. I believe this is […]

New: Webmail rendering in Firefox

Today we’ve launched a new feature—Litmus now previews your email in web-based email clients using Firefox, as well as Internet Explorer Not everyone realizes it, but depending on the web browser used to open your email in Hotmail, Gmail, and others, it can be rendered quite differently. Check out this example of a Toys ‘R’ […]