To help you determine the right response to any email marketing mistake, we created a decision framework consisting of 6 straightforward questions. In this report, we’ll walk you through each step of the framework and share real-world examples of email marketing mishaps along the way.
My name is John, Growth Director here at Litmus. As Growth Director, I have the privilege of helping to spread the Litmus message to even more people who need our help. This means I’ll be working with others to think of new ways to reach people, helping to grow not only our footing in the email industry, but you as well.
As part of our continued expansion we’re moving part of our infrastructure to larger, more powerful servers hosted with Rackspace. The key benefit is that in future we’ll be able to scale up that part of the system with minimal downtime. The process will take up to 6 hours, beginning at 3am EST on Sunday, […]
Yesterday I was fortunate enough to get early access to the new Facebook Messages. I’ve spent some time looking at its support for HTML email and wanted to report back on my early findings. In short: it’s looking quite promising. Plain text is king When you first open an email, the plain text part will […]
If there’s one piece of feedback we receive on an almost daily basis, it’s that our spam filtering should take into account the sender’s reputation. Today we’re thrilled to announce that Litmus now offers comprehensive, reputation-based spam filter testing! Why does reputation matter? Roughly speaking, about 50% of the decision to deliver your message to […]
This week we officially acquired the domain name litmus.com! We’re very happy to have got such a snappy name—it’s a big improvement over our previous litmusapp.com domain. Our main site has already been moved, and over the next few days we’re transitioning all our customer’s accounts to litmus.com as well. All of your published tests […]
Email providers are now using engagement to determine whether your email will reach your subscribers’ inboxes. There’s no doubt that engagement is becoming an essential metric to measure, but how do you track it? Gmail recently announced their Priority Inbox and Hotmail uses similar techniques to filter messages sent to their users. What’s interesting is […]
Send lots of email campaigns? Want to track them all using Litmus Email Analytics? It’s now possible to automate that process using our new API. The feedback for Litmus Email Analytics has been fantastic so far. People are beginning to discover things about their subscribers that they never knew before, and using those insights to […]
Our data show that 51% of recipients delete your email within two seconds of opening it. I can tell you this because I’ve been examining the data we’ve collected from our new Email Analytics tool. We’ve tracked more than 4 million opens across hundreds of different email campaigns. There are some very revealing statistics. Here’s […]
Earlier today I ran a 30 minute webinar to preview our forthcoming product: Litmus Email Analytics. The response was incredible, with almost 1,000 people attending and hundreds of questions, tweets and emails. What is Litmus Email Analytics? Litmus Email Analytics gives you data about your email campaigns that you’ve never had before. It tracks the […]