Top 10 Email Marketing Predictions for 2016

What better way to wrap up two weeks of top 10 lists for 2015 than with a top 10 list of our predictions for 2016? Our predictions range from macro industry changes down to changes at individual email clients—and from the all-but-guaranteed to the “Geez, that limb is thin.” OK, here we go…


How to Recover from Email Marketing Mistakes

To help you determine the right response to any email marketing mistake, we created a decision framework consisting of 6 straightforward questions. In this report, we’ll walk you through each step of the framework and share real-world examples of email marketing mishaps along the way.


Introducing John, Growth Director

My name is John, Growth Director here at Litmus. As Growth Director, I have the privilege of helping to spread the Litmus message to even more people who need our help. This means I’ll be working with others to think of new ways to reach people, helping to grow not only our footing in the email industry, but you as well.

Downtime on Sunday, November 28

As part of our continued expansion we’re moving part of our infrastructure to larger, more powerful servers hosted with Rackspace. The key benefit is that in future we’ll be able to scale up that part of the system with minimal downtime. The process will take up to 6 hours, beginning at 3am EST on Sunday, […]

Early Preview of Facebook Messages

Yesterday I was fortunate enough to get early access to the new Facebook Messages. I’ve spent some time looking at its support for HTML email and wanted to report back on my early findings. In short: it’s looking quite promising. Plain text is king When you first open an email, the plain text part will […]

Reputation-based Spam Reports

If there’s one piece of feedback we receive on an almost daily basis, it’s that our spam filtering should take into account the sender’s reputation. Today we’re thrilled to announce that Litmus now offers comprehensive, reputation-based spam filter testing! Why does reputation matter? Roughly speaking, about 50% of the decision to deliver your message to […]


This week we officially acquired the domain name litmus.com! We’re very happy to have got such a snappy name—it’s a big improvement over our previous litmusapp.com domain. Our main site has already been moved, and over the next few days we’re transitioning all our customer’s accounts to litmus.com as well. All of your published tests […]

Priority Inboxes and Email Analytics

Email providers are now using engagement to determine whether your email will reach your subscribers’ inboxes. There’s no doubt that engagement is becoming an essential metric to measure, but how do you track it? Gmail recently announced their Priority Inbox and Hotmail uses similar techniques to filter messages sent to their users. What’s interesting is […]

Email Analytics API

Send lots of email campaigns? Want to track them all using Litmus Email Analytics? It’s now possible to automate that process using our new API. The feedback for Litmus Email Analytics has been fantastic so far. People are beginning to discover things about their subscribers that they never knew before, and using those insights to […]