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Uncovering the Metrics Behind an Award-Winning Email

While opens and clicks are a great way to measure overall engagement, they don’t paint the whole picture of a campaign’s performance. Our award-winning campaign didn’t have high opens or clicks, but it did accomplish its goal of creating awareness and generating buzz around The Email Design Conference.

email marketing predictions

Top 10 Email Marketing Predictions for 2016

What better way to wrap up two weeks of top 10 lists for 2015 than with a top 10 list of our predictions for 2016? Our predictions range from macro industry changes down to changes at individual email clients—and from the all-but-guaranteed to the “Geez, that limb is thin.” OK, here we go…