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How To Send a Hidden Version of Your Email That Only Apple Watch Will See

Litmus user Dan Foody has discovered something very exciting about the Apple Watch. There’s a way to send a hidden version of your email campaign that only the Apple Watch will display. This gives you a lot more flexibility in your design. In this post, we’ll cover how to introduce a third part into your HTML email: text/watch-html, as well as tips on how to make it look great.

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Introducing the Litmus Partner Resource Center

We’re thrilled to announce the launch of the Partner Resource Center—the perfect place to find frequently asked questions, API documentation, co-marketing guidelines, and more. You’ll also find a sampling of our current partners, testimonials, and opportunities for partners to showcase their great work in the industry! Created with Unlimited, agency, and API customers in mind, these resources support collaboration and innovation in the email industry.

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The Ultimate Guide to Preview Text Support

While the inbox is the first thing a subscriber sees, it’s often the last thing considered when creating an email. Every inbox shows the sender (or ‘from’) name and subject line for an email. Many also display some preview text. And optimizing preview text is one of the most effective ways to increase open rates—sometimes up to 45%. In this post, we’ll cover what preview text is, how to use it, and where it’s supported.

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Apple Watch Favors Text Version and Breaks Links

The Apple Watch has arrived. As an email marketer or designer, there are four critical things you need to know about how Apple’s new wearable technology will affect your campaigns. The TL;DR? Prepare for plain text to make a big comeback and to be frustrated by lack of insight into traditional email metrics, like opens and clicks.

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Is this the future of email design?

Despite outcries against old markup from decades past, the email world is changing fast. Long gone are the days where email designers were truly limited by the constraints of technology. See what the future has in store for the email world.