hard and soft bounce

What’s the difference between a hard and soft bounce?

The terms “hard bounce” and “soft bounce” are commonly used as broad descriptions for whether or not the email address should be mailed to again at a later date. And while there can be lots of grey area around them from a technical standpoint, here’s what you need to know when it comes to adjusting your email marketing efforts.


DMARC: What It Is + How It Helps Protect Your Brand Against Email Fraud

Understanding email authentication isn’t easy, and in most cases, it isn’t something email marketers can handle all by themselves. Still, as the voice of your brand, every email marketer should have a basic understanding of email authentication and DMARC, and how to use the tools available to help protect your brand from email fraud.

To bring a little more clarity into the confusing world of email authentication, we sat down with Steven Jones, Executive Director of DMARC.org, and asked him everything we ever wanted to know about email authentication and DMARC.

comcast email rendering

Comcast Previews Now Live in Litmus: Discover How It Renders Email

Comcast began providing internet back in 1996, and is the largest ISP in the United States, with over 22 million subscribers. With its huge market share and age, you shouldn’t be too surprised to find Comcast email addresses in your database. Be aware of how your emails will look to those customers in our guide to Comcast’s support and quirks.

misleading subject lines

RE: Misleading Subject Lines

Crafting a perfect subject line isn’t easy. But sometimes, marketers take it a step too far. Rather than earn their subscribers’ attention with a subject line that connects with their needs, emotions, or aspirations, too often, we see brands using deceptive subject lines to trick their subscribers into opening. It’s a dangerous approach that damages subscribers’ trust, hurts your brand image, and violates anti-spam laws.


Say No to No-reply Email Addresses

Sometimes overlooked, the reply-to email address and name are key identifiers for your subscribers. This is especially true if your subscribers choose to reply to an email—which many do! From a customer service viewpoint, they’re important parts of your email that should never be overlooked. However, there’s contention over what the ideal reply-to email address and name. But, one thing’s for certain—never use a no-reply address.