Category: Tips & Resources

Removing Gaps Under Images in Gmail, Hotmail & Yahoo!

While hardly breaking news, the appearance of gaps underneath images in Hotmail (and more recently, Gmail and Yahoo!) is still an issue. It’s also been well-covered by many of our friends and partners in the email world. …
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Hiding ‘Today’ Ads in Yahoo! Mail

Just yesterday we wrote about how Yahoo! Mail recently started displaying news story ads to Yahoo! users viewing their email on a smartphone or through an IMAP connection. Today we’re happy to announce that we’ve found a …
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Designing the Perfect Call to Action

Every email you send should have a purpose, and that purpose should be reflected in the call to action (CTA). If you’re not sure what your call to action should be, ask yourself the following questions: “What …
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The Best Way to Code Background Colors for HTML Email

Ever get so frustrated with coding HTML email that you start seeing red? In the past couple weeks we’ve heard from a handful of red-eyed users reporting Gmail tests that are seeing black by showing up in …
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Banning Blue Links on iOS Devices

Links have been blue since the internet was born (rumor has it that Tim Berners-Lee styled the first web links blue). While they do provide a nice contrast from black text on a white background, not all …
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Prevent Unwanted Borders on Linked Images

Lately quite a few emails in my inbox have what I assume to be an accidental blue border around some (but not all) of the images. Take a look: After some investigation, I found that a handful …
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A Guide to Validating HTML for Email

HTML validators are invaluable tools for people that write code. They can let you know if there are any errors present that might cause display issues and give you some clues for debugging. Validators do this by …
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Design + Data = A Match Made in Heaven?

About a month ago I had the opportunity to moderate a panel discussion at the Email Insider Summit in Captiva Island, Florida. The idea was to bring together designers and marketers to talk about creative testing and …
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The Current State of Mobile Email Compatibility

Designing and coding for email is hard enough just when you’re dealing with all the quirks that desktop and webmail clients toss your way. Introducing mobile into the mix can add a lot of time and frustration. …
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Webinar: “The Evolving Inbox”

This week we invited Kath Pay, to give the fourth in our series of guest webinars. Kath’s presentation, titled “The Evolving Inbox,” took a look at some of the recent changes in how we manage and interact …
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