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SubscribeAfter wading through hours of footage, the videos from our mobile email design master class are finally ready! Here’s a summary of what you’ll find: Designing for (Almost) Every Device Ros Hodgekiss discusses what’s pushing the demand …
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The explosive growth of mobile email opens is really astonishing. Updating our monthly email market share stats gives me an opportunity to look at trends and comparisons over time, and also consider what we should do in …
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Email marketing is all about knowing your audience. Creating valuable, relevant content in an accessible format is crucial, especially now that mobile email opens are at an all-time high. With Litmus’ Email Analytics, you can dig deep into …
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You may have noticed your emails looking a little cramped in Hotmail and Outlook.com recently. The culprit? Discontinuation of support for the margin property in these email clients. Rather than honoring your carefully spaced paragraphs and images, Hotmail …
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After returning back to work from the holidays, we’ve been reviewing what we did in 2012 and determining what worked, what didn’t, and what we didn’t do that we had wanted to. Most importantly, we’ve been reflecting …
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Guest blogger Jonathan Kim discusses the concept of the Silent Unsubscribe and how you can prevent your most engaged subscribers from disappearing from your list. You have an amazing newsletter and fanatic subscriber base, but did you know it’s …
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Just like you, every post published and email sent in 2012 brought in visits, opens, clicks and conversions for us here at Litmus. So like many marketers around the world, we took a little time this week …
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I recently tuned into a really great webinar presented by Yesmail. Titled “Mobile Email Design: Differences Between Responsive & Mobile Scalable Email Design,” the presentation documents the differences between scalable and responsive design and how to determine …
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As I was on my way to the airport to catch a flight recently, I received the below email from Delta: Thankful that they caught me (literally) as I was walking out the door, I was impressed …
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I recently posted about one of my key takeaways from Connections 2012 — design for ALL inboxes. In this presentation, Chris Studabaker told us that rather than focusing on creating emails that look great in one particular environment, …
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