The contest between SOI and DOI is clearly one of great public interest, judging by the number of people who have testified by commenting and by the reactions of people on Twitter and elsewhere. Let the voice of the people be heard!
In the quest to reduce the time between brainstorm and send, email marketers are on the hunt for tools to speed up their workflows. In this post, we look at how a tool called Emmet can help email designers code their campaigns faster than ever before.
Transactional emails are golden opportunity to provide hyper-relevant information and still maintain the style of your brand. They don’t have to be boring or complicated. Here’s our tips on making the most out of your triggered emails so you can provide the best customer experience.
As high DPI displays become more common in phones, tablets, and computers, the need for retina images increases. In this post, we dissect retina images, how to use them in email campaigns, and some important considerations email marketers need to keep in mind.
To announce the dates for the 2016 Email Design Conference—and launch tickets—we opted to use email gamification. The end results were interactive email campaigns that not only met our marketing goals, but were also engaging for our audience while being fun, on-brand, and even educational. Let’s take a look at the strategy and process behind the scenes.
While it’s true that added friction reduces the likelihood of a desired action, activity in an of itself should never be the sole aspiration of an email marketing strategy. Overall list engagement is a better indicator of program health rather than the size of your lists.
Easy to say if you’re a brand with a sizable database, right? Consider this: companies that win don’t do so because of list size, but rather list engagement, and when it comes to engagement, the double opt-in method holds a clear and obvious advantage.
Most of the time, you don’t need a brand spanking new design to get your point across—what you have already works. That’s why an email template is the easiest way to streamline your email campaign. But using a template doesn’t let you off the hook from testing.
Email marketing mistakes happen. We’re all human. With a template, though, we let our guard down. Because they often come “pre-tested,” we forget to test ourselves. Here are a few things you should definitely keep in mind when using templates—because no template is truly invincible.
In-person or virtual events revolve around getting to know other people and learn from one another. Because email is such a personal channel, it’s the ideal medium to build excitement for events, send reminders, and reminisce post-event.
Creating an email plan to promote your event before, during, and after the event is an essential part of pre-planning. Here’s what you need to know to make sure your event-based email campaign works from start to finish. Learn more with this how-to guide.
When it comes to email, most mistakes are permanent. To avoid errors, every email—even pre-tested templates—should be tested before every send. While every brand has their own nitty-gritty checks, we’ve gathered 24 of the most common—and critical—checks for every campaign.
Some will argue that single opt-in vs. double opt-in is a case of quantity vs. quality, but it’s really a case of list productivity. Single opt-in is the superior subscription process because it maximizes list growth and overall performance by minimizing signup barriers and opportunities for errors.