Between the introduction of new email apps and deliverability updates, email marketing has never presented more challenges—or opportunities. As an email marketer focused on success, it’s crucial to stay on top of every new development. In our 2016 State of Email Report, we analyze the biggest email developments and provide tons of actionable tips and advice to keep you on top of your game.
Nearly 54% of emails in Germany are opened in GMX or WEB.DE. If you’re based in Germany, Austria, or Switzerland (or one of your offices is), or you’re emailing to subscribers based in those countries, then you should be aware of how your emails display in these clients—and if they’ll even reach the inbox.
Support emails…we know, we know, they don’t sound very glamorous. Using email beyond the standard promotional or transactional function doesn’t always garner a lot of attention. However, often overlooked support emails are one of the best ways to build relationships and engage your customers. Here’s a round up of tips for making the most out of your support emails.
It’s crucial to stay on top of the latest updates in the email world, especially when changes—like new apps and updates to HTML and CSS support—can affect your carefully designed campaigns. In the 2016 State of Email Report, we round up everything that happened in the email world last year, helping identify major innovations that can have huge implications for your email campaigns.
Udemy Email Marketing Manager Jen Rhee explains how marketers can boost their email marketing results by making the most of segmentation opportunities.
“Inlining” styles moves the CSS and associated formatting instructions from the style block in theof your email into the body of the HTML. Thanks to unwieldy email clients, like Gmail, inlining styles in email is a necessity. While it’s entirely possible to hand code inlined CSS from the start, it’s time consuming and difficult to maintain. Luckily, there are some solutions. And, today, we’re thrilled to introduce the fastest and easiest solution—CSS Inlining in Builder.
A client asks you to create or redesign their email marketing campaigns—where do you start? Don’t fret! Here are 9 ways you can ensure your team delivers a quality campaign that engages your client’s subscribers. And, more importantly, these tips set you up as a force to be reckoned with in the world of email creation services, and positioning your team as a true “full service agency.”
Vicky Ge, Amazon.com’s Marketing Manager for Trade Books, explains how marketers can best approach measuring success across their various audiences while recognizing that customer “value” will different across those different groups.
In our data-flooded industry, there are lots of opportunities to go astray with “success metrics.” Phoenix Direct Email Marketing Manager Holly Wright, who has seen some of their clients struggle with metrics, offers advice on gauging success of your overall email marketing program and of your A/B tests.
To succeed in this constantly evolving industry, it’s necessary to stay on top of the latest updates—your designs, subscribers, and bottom line count on it. While there were dozens of innovations, we’ve focused on the top 10 email developments of 2015. We hope you find this list helpful as you position your emails for success throughout 2016.