How to Turn Prospects Into Lifelong Customers: Webinar Q&A

Want to turn prospects into lifelong customers? You can with email. Through cart abandonment emails, first-time customer welcome series, win-back campaigns, and more, you can trigger marketing communications for maximum impact. We joined forces with Rejoiner’s Mike Arsenault for a guest webinar on how to optimize all of these email opportunities and build a powerful customer acquisition plan. Check out the slides and recording, as well as a Q&A with Mike.


How to Recover from Email Marketing Mistakes

To help you determine the right response to any email marketing mistake, we created a decision framework consisting of 6 straightforward questions. In this report, we’ll walk you through each step of the framework and share real-world examples of email marketing mishaps along the way.


A First Look at AOL’s Alto Mail App: What Email Marketers Need to Know

AOL has reintroduced its webmail app, Alto. Alto supports all the global email providers, allows you to pull them all together in one inbox, and easily switch between them all in one app. Beyond the usual display options in most email apps, Alto boasts some pretty unique organizational tools that automatically highlight important (and personal) information so it’s easier to find. In this post, we’ll cover Alto’s features, and how it displays email.


The Email Design Conference, London: Memorable Takeaways + Tweets

At The Email Design Conference: London, speakers from all around the world presented on a wide variety of topics, including accessibility in email, producing emails at scale, and writing subject lines. Speakers and attendees alike shared tips and inspiration all aimed at a common goal: to make email better. While there were countless takeaways, here’s a roundup of some of our favorites.


Gmail’s New ‘Block’ Option: Pros and Cons for Marketers

Gmail rolled out new “block” functionality to all Gmail webmail users yesterday, giving consumers yet another option to rid their inboxes of email they don’t want. On the surface, that might not sound like a great thing for marketers, but it’s not as bad as it sounds. In this post, we’ll cover the pros and cons of Gmail’s latest update.


27 Tweetable Takeaways from The Email Design Conference 2015

The Email Design Conference brought together over 500 passionate email designers, marketers, and strategists in one space—all eager to share their knowledge and soak in all of the information possible. Seemingly countless tips and advice were shared throughout the conference—and on Twitter. While there were thousands of amazing tweets, we’ve highlighted a few of our favorite takeaways below.