Industry experts from PowerInbox and LiveIntent share their best practices and use cases for incorporating ads into your email marketing campaigns.
80% of brands haven’t started planning their holiday email marketing campaigns yet. Here are 4 reasons marketers should plan further out for peak-season emails…
CSS inlining is crucial for building bulletproof emails. In this actionable webinar, Kevin Mandeville, Litmus’ own email design extraordinaire (and the guy who embedded a live Twitter feed in an email!), takes you through the CSS inlining process from start to finish. He explores exactly what inline CSS is and why it’s essential for creating bulletproof HTML emails that look great everywhere.
Last week, we kicked off the #LitmusLive series with TEDC London. Over the course of two full days of email geekery, #LitmusLive London brought hands-on workshops, two parallel tracks of mind-blowing presentations from some of the smartest minds in the industry, and lots of opportunities to connect with fellow email friends.
Couldn’t make it to London? Here are our key takeaways.
A lot goes into a creating a successful email marketing campaign. In The Ultimate Guide to Email Optimization + Troubleshooting, you’ll learn how to optimize for every part of the email creation process.
Optimizing emails for different time zones is one of the key challenges for email marketers who send to international subscribers. We provide hands-on advice for how to optimize sent times and email content for a global audience.
Email marketers often ask: “Why did my email end up in spam?” Deliverability remains a mysterious and difficult subject to tackle. Three key factors influence your deliverability: identification/authentication (your infrastructure), reputation (a receiver’s rating of your sending domain and IP addresses), and content. What’s the easiest to control? Your content.
One way to create contextual, relevant email experiences is through live content. Justin Foster, co-founder of LiveClicker, a provider of real-time email solutions, shares his insights on the benefits of live content, its use cases, and how it adds context and relevance to campaigns in this interview.
We all know that a data-driven email marketing strategy can help us refine, define, and effectively engage our subscribers. But, another key piece of your marketing strategy is engaging your brand influencers. What is a brand influencer? An influencer is someone who shares and posts your website and social content, broadening the reach of our brand to their networks. Often, what’s overlooked is influencer strategy for your email campaigns. In this post, we cover six ways to encourage influencer behavior through email marketing.
A customer’s interaction with a brand rarely happens in a single touch or even in just one channel. In this interview, Kyle Christensen, VP of Marketing at Invoca, shares his insights on tying click-to-call functionality into your email marketing strategy and measuring its return on investment.