Historically, choosing the right font for your email has never been too hard, considering the limited number of web safe fonts to choose from. But recently, things have changed. More and more email designers are pushing the boundaries and embracing the same development techniques that web designers have been using for years—implementing web fonts in their emails.
We’re excited to announce that Freenet.de is now available in Litmus Builder! Here’s what you need to know about this German client—and how it will render your email designs.
The General Data Protection Regulation (GDPR), the EU’s new privacy law, will come into force in all EU member states on May 25, 2018. Here’s what changes GDPR will bring to the email industry.
In a crowded inbox, emojis can help make your email stand out. But be careful! Not all your subscribers might be able to see them. Especially older operating systems only offer limited support for emojis. We take a detailed look at how different clients and operating systems render emojis and give hands-on advice for how to get emojis into your email.
Email file size and load size may not be the sexiest email topics, but they’re critical to the overall health of your email program. We sat down with Carl Sednaoui, Director of Marketing at MailCharts, to get to scoop on everything email file size.
At Litmus, we’re all about testing. A/B testing subject lines, calls to action, or preheader text can be a great way to optimize your emails for opens, clicks, and conversions. But what about after the email? We sat down with Alex Birkett from ConversionXL to talk through how to successfully run A/B tests on your email campaign landing pages.
A commonly accepted best practice in the email world is the inclusion of alt attributes (frequently known as an “ALT tag” or “ALT text,” which is shorthand for alternative text) for images. Why it’s important to remember this detail to best optimize your email >>
Product churn causes marketers to have to constantly spend money and time to drive additional demand. We sat down with Nick Steeves, Chief Product Officer at Wishpond, on how marketers can stop the cycle of product churn by using automated emails.
The terms “hard bounce” and “soft bounce” are commonly used as broad descriptions for whether or not the email address should be mailed to again at a later date. And while there can be lots of grey area around them from a technical standpoint, here’s what you need to know when it comes to adjusting your email marketing efforts.
When designing and creating email, it’s important to get your message across in an accessible way. But that’s only the first step. To truly engage your subscribers and make your email stand out, you must surprise and delight them. We sat down with Veda Kumarjiguda, Client Success Rebel at Rebelmail, to talk about how interactive emails can do just that.