The release of Apple’s newest operating system brings major changes to Mail on iPhone and iPad. Here’s what email marketers need to know about the update.
This is the biggest, most widely supported email marketing myth. We explain why this myth has persisted and how marketers should actually measure the success of a subject line.
Email designers, it’s time to rejoice. Gmail is changing—big time. On August 31, 2016, Gmail began supporting the CSS property display: none;. And today, Gmail announced they will begin supporting <style> and media queries later this month.
Crafting a perfect subject line isn’t easy. But sometimes, marketers take it a step too far. Rather than earn their subscribers’ attention with a subject line that connects with their needs, emotions, or aspirations, too often, we see brands using deceptive subject lines to trick their subscribers into opening. It’s a dangerous approach that damages subscribers’ trust, hurts your brand image, and violates anti-spam laws.
With so many nuances that go into building and setting up emails for your clients, any shortcuts or ways to make the production process more efficient can make a big difference. In this post, we walk through six ways your team can save time, budget, and headaches when creating emails.
Gmail made a small change that has some big implications for email designers. See what the latest update to Gmail’s rendering engine means for your email campaigns.
As an agency who provides email services, it’s key for your team to use the most efficient processes and tools, ensuring the production process goes smoothly from start to finish. We hosted a webinar with guest panelists from the top, industry-leading agencies to talk more about the tools and processes they use to effectively build email for their clients.
Outlook has always been one of the most challenging email clients for email developers to code emails for. In this retrospective, we’ll go through some of rendering issues Outlook has produced, and the innovative techniques email developers have created to battle (nearly) every single one of them.
We sat down with Dan Hanrahan, Founder and CEO of Sigstr, to talk about how email marketers can optimize every email—not just ones from the marketing department—through email signatures.