The terms “hard bounce” and “soft bounce” are commonly used as broad descriptions for whether or not the email address should be mailed to again at a later date. And while there can be lots of grey area around them from a technical standpoint, here’s what you need to know when it comes to adjusting your email marketing efforts.
When designing and creating email, it’s important to get your message across in an accessible way. But that’s only the first step. To truly engage your subscribers and make your email stand out, you must surprise and delight them. We sat down with Veda Kumarjiguda, Client Success Rebel at Rebelmail, to talk about how interactive emails can do just that.
Understanding email authentication isn’t easy, and in most cases, it isn’t something email marketers can handle all by themselves. Still, as the voice of your brand, every email marketer should have a basic understanding of email authentication and DMARC, and how to use the tools available to help protect your brand from email fraud.
To bring a little more clarity into the confusing world of email authentication, we sat down with Steven Jones, Executive Director of DMARC.org, and asked him everything we ever wanted to know about email authentication and DMARC.
Update: Gmail Rolls Out Support for Responsive Design, Improved Font Styling + CSS for Accessibility
Email designers, it’s time to rejoice. Gmail is changing—big time. On August 31, 2016, Gmail began supporting the CSS property display: none;. And today, Gmail announced they will begin supporting <style> and media queries later this month.
Comcast began providing internet back in 1996, and is the largest ISP in the United States, with over 22 million subscribers. With its huge market share and age, you shouldn’t be too surprised to find Comcast email addresses in your database. Be aware of how your emails will look to those customers in our guide to Comcast’s support and quirks.
Email geeks, it’s time to arm yourselves. We’ve been there before, and know the pain of being a lone email advocate in an organization. We’ve also learned from this, and offer this advice for promoting yourself and your ideas.
The release of Apple’s newest operating system brings major changes to Mail on iPhone and iPad. Here’s what email marketers need to know about the update.
This is the biggest, most widely supported email marketing myth. We explain why this myth has persisted and how marketers should actually measure the success of a subject line.
Crafting a perfect subject line isn’t easy. But sometimes, marketers take it a step too far. Rather than earn their subscribers’ attention with a subject line that connects with their needs, emotions, or aspirations, too often, we see brands using deceptive subject lines to trick their subscribers into opening. It’s a dangerous approach that damages subscribers’ trust, hurts your brand image, and violates anti-spam laws.