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A First Look at Inbox By Gmail: What Email Marketers Need to Know

The Gmail team over at Google has been really busy lately. Over the past year and a half, they have made numerous changes to Gmail—including quick actions, image caching, the auto-unsubscribe, and more—all of which have put the email world in a tizzy. Earlier this week, they released yet another change (and perhaps the biggest one yet). They launched an entirely new email app, Inbox by Gmail. In this post, we’ll take a look at Inbox’s functionalities, as well as this new email app’s effect on the email marketing world.

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Best Practices for Plain Text Emails + A Look at Why They’re Important

Plain text emails are just that—plain text. While they may not be nearly as attractive as HTML-based emails, they play a significant role in a well-rounded email marketing strategy. In this post, we’ll give plain text emails the attention they deserve—focusing on why they’re important, how to properly build them, and we’ll provide plenty of examples along the way.

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Five Ways to Test an Email

We all know that email preview testing is important. But there are a lot of different ways to test your email throughout the development process. We take a look at five ways to get the most out of email testing for everyone in the design and development chain.

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Litmus Builder: A Code Editor for Email Design and Development

A little over a year ago, Jordan, one of our senior developers, and Alan, our lead designer, launched a hack week project called Litmus Builder. The tool was a hit and we received lots of positive feedback from the email community. As our email designer, I was a big advocate of the product and loved to use it when creating Litmus’ emails. Together, all three of us wanted to expand on the initial project and build a more robust version of the tool. And, together—along with the help of over a hundred of the world’s best email designers—we did just that. Today, we are thrilled to introduce the world’s first code editor built for email designers by email designers: Litmus Builder.

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Send Targeted Messages with Geolocation, Device, and Engagement Data

While your email service provider’s click data may help you determine which articles and calls-to-action resonate best with your audience, and their open data can enable you to make inferences about which subject lines work best, Email Analytics data can help you take things to the next level. Let’s talk about some ways to take this data and use it to improve your campaigns.

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Back to the Basics: Are You Testing Your Emails?

Ever send an email campaign only to get swamped by replies saying that it looks broken in subscribers’ inboxes? Nine times out of ten, broken campaigns come down to a failure to test before sending. Learn why email preview testing is one of the most important tools for email marketers.

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Email Design: A Community of Hacks

Email designers face a lot of rendering issues. Fortunately, they’re a clever bunch of people and have come up with some great hacks to keep campaigns looking great. The Litmus Community recently divulged some of their favorite email hacks. Care to share yours?