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SubscribeEarly versions of the BlackBerry OS either didn’t support HTML at all or completely mangled designs. While OS 6 made a giant stride forward by using WebKit to render email, turning on images was a pain and …
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Call it the blizzard of 2013, the first Nor’easter of the season, or winter storm Nemo. Whatever it was hit pretty hard here in Boston. The effects of the storm have included a driving ban, a parking …
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As far as return on marketing investments go, there’s plenty of evidence that email takes the cake. With TV ads crazy expensive (nearly $4 million for a 30-second spot) and uncertainty surrounding the ROI of social media, …
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Reflecting back on the marketing efforts during Super Bowl XLVII has left me feeling pretty unimpressed. Marketers spent a ton of money on TV advertisements during the game — CBS was charging between $3.8 to $4 million …
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After returning back to work from the holidays, we’ve been reviewing what we did in 2012 and determining what worked, what didn’t, and what we didn’t do that we had wanted to. Most importantly, we’ve been reflecting …
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Just like you, every post published and email sent in 2012 brought in visits, opens, clicks and conversions for us here at Litmus. So like many marketers around the world, we took a little time this week …
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Did you get any Black Friday or Cyber Monday emails? KIDDING — I am sure you received tons! I know I have. Here’s just a little snippet of my inbox from Cyber Monday: Holiday shopping stats According …
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I recently posted about one of my key takeaways from Connections 2012 — design for ALL inboxes. In this presentation, Chris Studabaker told us that rather than focusing on creating emails that look great in one particular environment, …
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Transactional emails – they are the welcome emails, shipping notices, order confirmations, etc. that are so important for proper customer support and a positive company reputation. Not only do they give customers peace of mind in knowing …
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Back in July, Justine blogged about Outlook 2013 and her insights on this newest version of Outlook. Her perceptions were that because Outlook 2013 uses Microsoft Word as its rendering engine, HTML and CSS support has essentially …
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