We asked this question of five of our speakers from The Email Design Conference, in addition to asking it of nearly 4,000 marketers. Here’s what they said…
In addition to explaining how email marketers can help minimize the damage from data breaches and why they should care about CASL, James Koons, dotmailer’s chief privacy officer, makes compelling arguments for why CAN-SPAM may be overhauled in the years ahead.
This week, Google announced it will be rolling out a nifty new feature to its Inbox app called Smart Reply. The idea behind it is simple: after you receive an email to your inbox, Google will suggest—or perhaps more appropriately, predict—phrases to use when replying. But, is this a cool, useful new feature? Or yet another “yay, technology” moment that’ll never generate any widespread adoption?
They say hard times foster companionship. It’s why email marketers share a bond unrivaled in the digital realm. Most common folk stress when sending a one off email to their friend, coworker, or boss. Email marketers do this at scale every single day. And while the challenges they face are too vast to respectfully detail here, the following are just a few of the realities email marketers face every day.
Personalization is about so much more than a [first_name]. It’s about understanding what drives a person’s decision making process, where they are in that process, and placing all of it within the context of their specific challenges. It requires time, and in full transparency, is nothing that can be mastered in some average “Ultimate How To…” blog post. Instead, I’ve used two examples right from mine and a coworkers own inbox to provide some real world context to the conversation.
Gmail rolled out new “block” functionality to all Gmail webmail users yesterday, giving consumers yet another option to rid their inboxes of email they don’t want. On the surface, that might not sound like a great thing for marketers, but it’s not as bad as it sounds. In this post, we’ll cover the pros and cons of Gmail’s latest update.
To measure success, marketers (like myself!) turn to dashboards and spreadsheets. When it comes to email, success is measured by opens, clicks, and obviously, revenue generated. However, over the past two months at Litmus, the veil that had been cast over my eyes as a marketer misled by the dashboard fell a bit more. In this post, I cover the three biggest takeaways that have forever changed my view, not only on dashboards, but on the way we measure and view email in general.
As the name implies, responsive-aware design is a hybrid of responsive design and mobile-aware design. This is a savvy approach to designing emails for a few reasons…
External email benchmarks can provide false comfort and false alarms. Here are 5 reasons benchmarks are not very useful, and 4 ways to extract helpful information from them.
To better understand the quiet, often invisible influence of email forwards, we used Litmus’ Email Analytics to analyze the forwards generated by more than 400,000 email sends and then examined the most viral emails to uncover the tactics and topics that spur forwards.