How to Make a Cart Abandonment Email ‘Sandwich’

More and more brands are expanding their shopping cart abandonment emails into series, but they are often just sending the same hard-sell message over and over. Consider including a little soft-sell messaging in the middle of your 3-email cart abandonment series to create what I call a cart abandonment email “sandwich.”


How To Send a Hidden Version of Your Email That Only Apple Watch Will See

Litmus user Dan Foody has discovered something very exciting about the Apple Watch. There’s a way to send a hidden version of your email campaign that only the Apple Watch will display. This gives you a lot more flexibility in your design. In this post, we’ll cover how to introduce a third part into your HTML email: text/watch-html, as well as tips on how to make it look great.


Apple Watch Favors Text Version and Breaks Links

The Apple Watch has arrived. As an email marketer or designer, there are four critical things you need to know about how Apple’s new wearable technology will affect your campaigns. The TL;DR? Prepare for plain text to make a big comeback and to be frustrated by lack of insight into traditional email metrics, like opens and clicks.


2015 State of Email: The Email Marketer’s Guide to Creating Successful Campaigns

The email landscape is constantly changing. Between the introduction of new anti-spam laws, more email apps, and new iPhones, email marketing has never presented more challenges—or opportunities. As an email marketer focused on success, it’s crucial to stay on top of every new development. In our 2015 State of Email Report, we analyze the biggest email developments and provide tons of actionable tips to keep you on top of your game.