FEATURED-IMAGE-Top-10-email-predictions

Top 10 Email Marketing Predictions for 2016

What better way to wrap up two weeks of top 10 lists for 2015 than with a top 10 list of our predictions for 2016? Our predictions range from macro industry changes down to changes at individual email clients—and from the all-but-guaranteed to the “Geez, that limb is thin.” OK, here we go…

FEATURED-IMAGE-gmail-respond

Google’s New Smart Reply Feature for Inbox: Here’s How it Works

This week, Google announced it will be rolling out a nifty new feature to its Inbox app called Smart Reply. The idea behind it is simple: after you receive an email to your inbox, Google will suggest—or perhaps more appropriately, predict—phrases to use when replying. But, is this a cool, useful new feature? Or yet another “yay, technology” moment that’ll never generate any widespread adoption?

FEATURED-IMAGE-I-send-email

True Life: I Send Email As Part of My Job

They say hard times foster companionship. It’s why email marketers share a bond unrivaled in the digital realm. Most common folk stress when sending a one off email to their friend, coworker, or boss. Email marketers do this at scale every single day. And while the challenges they face are too vast to respectfully detail here, the following are just a few of the realities email marketers face every day.

FEATURED-IMAGE-email-personalization

Email Personalization is About So Much More Than Your [First_Name]

Personalization is about so much more than a [first_name]. It’s about understanding what drives a person’s decision making process, where they are in that process, and placing all of it within the context of their specific challenges. It requires time, and in full transparency, is nothing that can be mastered in some average “Ultimate How To…” blog post. Instead, I’ve used two examples right from mine and a coworkers own inbox to provide some real world context to the conversation.

FEATURED-gmail-block-option

Gmail’s New ‘Block’ Option: Pros and Cons for Marketers

Gmail rolled out new “block” functionality to all Gmail webmail users yesterday, giving consumers yet another option to rid their inboxes of email they don’t want. On the surface, that might not sound like a great thing for marketers, but it’s not as bad as it sounds. In this post, we’ll cover the pros and cons of Gmail’s latest update.

Featured-Image-3-Revealing-Truths-That-Question-Everything-You-Know-About-Email

3 Revealing Truths That Question Everything You Know About Email

To measure success, marketers (like myself!) turn to dashboards and spreadsheets. When it comes to email, success is measured by opens, clicks, and obviously, revenue generated. However, over the past two months at Litmus, the veil that had been cast over my eyes as a marketer misled by the dashboard fell a bit more. In this post, I cover the three biggest takeaways that have forever changed my view, not only on dashboards, but on the way we measure and view email in general.