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Uncovering the Metrics Behind an Award-Winning Email

While opens and clicks are a great way to measure overall engagement, they don’t paint the whole picture of a campaign’s performance. Our award-winning campaign didn’t have high opens or clicks, but it did accomplish its goal of creating awareness and generating buzz around The Email Design Conference.

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Top 10 Best Performing Litmus Emails of 2015

As 2015 draws to a close, we decided to take a look at our own campaigns and gauge which ones performed the best beyond the typical open and click rates (although we mention those, too). Hopefully our reflections will inspire you to look at your past campaigns, and start thinking about email success in a new light in 2016.

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Top 10 Email Design Podcast Episodes of 2015

It’s been a busy year. Between snippets dropping, the usual email client shenanigans, and some great community discussions, there hasn’t been a lot of time for regular podcasting. Still, we managed to get a few episodes of The Email Design Podcast published. With 2016 quickly approaching, it seemed like the perfect time to reflect on the top episodes of The Email Design Podcast from 2015.

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How to Recover From Broken Personalization in Email

How many times have you received an email that started with a variation of “Hey {First_Name}”? The answer is probably a lot. What should you do if you send an email that contains a personalization fail? If you choose to take action, then do it the right way. Magic Beans sent a Thanksgiving email with a personalization fail—and responded to the mistake gracefully and personally. Let’s take a look at how they successfully handled their error.

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3 Revealing Truths That Question Everything You Know About Email

To measure success, marketers (like myself!) turn to dashboards and spreadsheets. When it comes to email, success is measured by opens, clicks, and obviously, revenue generated. However, over the past two months at Litmus, the veil that had been cast over my eyes as a marketer misled by the dashboard fell a bit more. In this post, I cover the three biggest takeaways that have forever changed my view, not only on dashboards, but on the way we measure and view email in general.

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How to Use Email Client Open Data to Segment Lists + Increase App Downloads

After creating their trade show-specific app, Ferguson Enterprises wanted to ensure only the appropriate customers were receiving emails with a call-to-action to download the app. After all, Android or BlackBerry users certainly wouldn’t want to receive an email to download an iPhone app. With their Litmus Email Analytics data in hand, they could appropriately target their iPhone users—and their automation efforts are certainly paying off. Let’s take a look at their journey.

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How to Make a Cart Abandonment Email ‘Sandwich’

More and more brands are expanding their shopping cart abandonment emails into series, but they are often just sending the same hard-sell message over and over. Consider including a little soft-sell messaging in the middle of your 3-email cart abandonment series to create what I call a cart abandonment email “sandwich.”