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SubscribeWhen companies add personality and life into their emails, subscribers are able to see that there are actual people behind the brand they are interacting with. Furthermore, it helps foster relationships between subscriber and brand. And, isn’t …
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We are (obviously) big advocates of testing your emails before the final send. Proofreading, checking links, and verifying how your email renders across all of the major email clients are just three crucial steps in the QA …
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With numerous different mobile strategies to choose from — fluid layouts, scalable, responsive and more — it’s hard to choose the right option for you. When Deckers, a footwear manufacturer with several brands, realized that between 35% and …
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In all of our past inspiration posts, we’ve looked at companies’ external emails (ie. emails going to their subscriber list(s)), so we thought it would be a nice change of pace to focus on internal emails in …
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It’s no secret that mobile email is growing fast: with an overall increase of 300% since March 2011 and 45% in the last 12 months alone, mobile email opens will soon dominate (and already have for some …
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Call it the blizzard of 2013, the first Nor’easter of the season, or winter storm Nemo. Whatever it was hit pretty hard here in Boston. The effects of the storm have included a driving ban, a parking …
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Reflecting back on the marketing efforts during Super Bowl XLVII has left me feeling pretty unimpressed. Marketers spent a ton of money on TV advertisements during the game — CBS was charging between $3.8 to $4 million …
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When Ryan Brandle, Senior Interactive Designer at Craftsy, submitted this email to be featured in our inspiration series, I was really impressed with its infographic-like design & subtle animated GIF! It’s a visually appealing email and compliments …
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Justine recently received an email from Slingshot SEO and was so intrigued by its personalization and relevancy that she not only forwarded it to me, but she also reached out to Slingshot SEO to learn more about …
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We may have received this email from BrightWave Marketing a few weeks ago, but it was too good to pass up. Who cares if the holidays have passed?! The horizontally scrolling format paired with responsive design, undoubtedly, …
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