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SubscribeAs more mobile devices are introduced into the marketplace, the number of screen sizes we need to consider when designing email is exploding. This superabundance of screen sizes directly impacts the design and planning process—affecting how you …
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In case you haven’t heard it enough — email isn’t dead. And if you weren’t sure, now you know. Well, I’m glad we were able to clear that up! So, rather than beat a dead horse and …
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Over the last few years, many new browsers have been released, giving users more choices to access the internet and email. Chrome made big news in the Spring of last year, when some reports showed the popular …
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I’m going to go ahead and admit that there’s really no such thing as the perfect subject line—or, if there is, it must be hiding with Bigfoot and the Loch Ness Monster. After running subject lines through …
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A successful email marketing campaign should encourage its subscribers to take some sort of call to action. An even more successful email does that, but more—it persuades the reader to share the message with others. Tracking forwards …
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We’ve seen some major changes in mobile email opens in the past year and a half. As of September 2012, 38% of all opens were on a mobile device, compared to only 17% eighteen months ago—that’s a …
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What influences your subscribers’ willingness to open, click, and interact with your email? From subject lines and “from addresses” to images and landing pages, they all play a major role in determining whether your subscribers will engage …
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Coding HTML for email can be tough. If you’ve missed even just a closing tag when coding, your entire email can be sabotaged. If you’ve included video, Flash, rollovers, JavaScript or even a simple picture or text, …
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Creating HTML emails that will look awesome on the dozens of email programs out there is tricky. If you’re new to the email world (or have picked up HTML in the last several years), learning how to …
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Mobile opens are growing rapidly. In the last year, emails opened on mobile devices more than doubled, and have increased 80% in the last six months alone. A common assumption many of us make is that subscribers …
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