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SubscribeReputation and engagement are increasingly important factors when it comes to reaching your audience through email marketing. Running your emails through Litmus’ spam filter analysis tool can give you an indication of the likelihood of your email being marked …
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A guide for when email rendering goes wild Ever wondered why emails break? Most of the time, we chalk rendering issues up to poor HTML and CSS support from email clients. Turns out they’re not always the …
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Every email you send should have a purpose, and that purpose should be reflected in the call to action (CTA). If you’re not sure what your call to action should be, ask yourself the following questions: “What …
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When Apple launched the iPad in 2010, it was a huge success. Without many comparable competitors, the iPad enjoyed a large slice of market share for many months. Recently, the tablet market has widened a bit with …
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Email has a bad habit of being a rule-breaker, making it tough to translate best practices for the web into an email-friendly format. Resources intended to improve or enhance a user’s experience on the web don’t always …
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Hotmail started rolling out new graymail features on December 14th. Get the details. Inbox providers are constantly improving the tools, methods and algorithms they use to help filter spam, organize messages and provide an excellent experience for …
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Designing emails that look great no matter where they’re read can be quite the challenge. As more people read email on mobile devices, chances are your recipient might view your email both on a mobile phone as …
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We took a look at our Email Analytics statistics for the past year to examine how email viewing habits have changed. We noted a massive increase in mobile device opens (150% in the last six months alone!), …
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