2013 was an extraordinary year for the Litmus team—we processed more than 3 million tests and over 8 billion opens. But that’s just the tip of the iceberg! We also added thousands of users, replied to tons of tickets, and nearly doubled in size. The infographic below features highlights from app usage and engagement statistics, customer support and marketing metrics, as well as the growth of the team. We believe in a culture of openness, and that extends to sharing stats about our performance, too.
2013 brought lots of changes to the world of email marketing. Whether it was the replacement of Hotmail with Outlook.com, the introduction of Gmail tabs, or a continuous increase in mobile opens, email market share stats have seen plenty of shifts. In this infographic, we take a deep dive into these statistics!
In the last year, mobile opens have increased 24% (from 41% to 51% of total opens), while webmail opens have decreased 36% (from 28% to 18% of total opens). On the surface, it appears as though mobile opens continue to grow at webmail’s expense, but is that really the case?
Responsive email design has been growing steadily in popularity, and it’s no surprise as to why: 47% of email opens are on a mobile device, and some brands see upwards of 70% of their emails opened on mobile. These brands turn to responsive design techniques to create better experiences for their subscribers, and in many cases, increase their click and engagement rates.
As more mobile devices are introduced into the marketplace, the number of screen sizes we need to consider when designing email is exploding. This superabundance of screen sizes directly impacts the design and planning process—affecting how you determine breakpoints in media queries, lay out your design and use responsive design techniques. To make matters more […]
In case you haven’t heard it enough — email isn’t dead. And if you weren’t sure, now you know. Well, I’m glad we were able to clear that up! So, rather than beat a dead horse and talk about how email isn’t dead, it’s time to celebrate email! Not only was email the most popular […]
Over the last few years, many new browsers have been released, giving users more choices to access the internet and email. Chrome made big news in the Spring of last year, when some reports showed the popular new browser passing Internet Explorer for the first time. But what about browser usage for email? With many […]
I’m going to go ahead and admit that there’s really no such thing as the perfect subject line—or, if there is, it must be hiding with Bigfoot and the Loch Ness Monster. After running subject lines through A/B split tests every month in our own newsletter, we’ve yet to find the secret formula (or even […]
A successful email marketing campaign should encourage its subscribers to take some sort of call to action. An even more successful email does that, but more—it persuades the reader to share the message with others. Tracking forwards in email Most emails come equipped with social sharing buttons and “forward to a friend” links to encourage […]
We’ve seen some major changes in mobile email opens in the past year and a half. As of September 2012, 38% of all opens were on a mobile device, compared to only 17% eighteen months ago—that’s a 123% increase in mobile opens! Recently, we’ve even seen some email campaigns that had over 60% of opens […]