Designing and coding emails can be a manual, arduous process, but it doesn’t have to be. We walk through two tools, Snippets and Partials, that can help you automate your email workflow, speed up development time, and reduce the chance of errors. Here’s how to make the most of Snippets and Partials.
Litmus and Microsoft are teaming up to make email better for thousands of email marketers—and the hundreds of millions of people who use Microsoft email products. Learn more about this exciting historic partnership. Through the partnership, we’ll help Microsoft prioritize email rendering bugs in Outlook, identify issues faster, and announce improvements and fixes to the community.
Between one-off marketing sends, recurring newsletters, transactional emails, and more, there are seemingly countless emails that you’re responsible for building. It can be incredibly time consuming to code each one, even when you use a template. That’s why we created Partials, a method for you to create global, dynamic, reusable blocks of code for your emails.
Designing emails is hard. With Code Analysis by Litmus you can see any unsupported HTML and CSS in your code. Troubleshooting has never been easier.
I’m thrilled to announce that we’ve made our first post-investment acquisition to help further this vision. Litmus has acquired Curated, a content curation tool that allows users to easily collect, curate, and publish highly engaging newsletters.
While your email service provider is full of great metrics like open, click, and spam rates, there’s likely a gap in subscriber engagement. What do your subscribers do after they’ve clicked through to your website? What pages are they visiting on your site? Do they spend time on a particular page, or do they bounce immediately? Are they purchasing anything? By adding tracking to your links you can answer these questions—and more—for a full picture of your email campaign success.
Nearly 54% of emails in Germany are opened in GMX or WEB.DE. If you’re based in Germany, Austria, or Switzerland (or one of your offices is), or you’re emailing to subscribers based in those countries, then you should be aware of how your emails display in these clients—and if they’ll even reach the inbox.
“Inlining” styles moves the CSS and associated formatting instructions from the style block in theof your email into the body of the HTML. Thanks to unwieldy email clients, like Gmail, inlining styles in email is a necessity. While it’s entirely possible to hand code inlined CSS from the start, it’s time consuming and difficult to maintain. Luckily, there are some solutions. And, today, we’re thrilled to introduce the fastest and easiest solution—CSS Inlining in Builder.
Over the course of a decade, Litmus has grown into the product and company you see today—a vital resource that is used by over 250,000 email marketers every month. I’m excited to announce that we’re setting ourselves up for even bigger successes in the next ten years. We’ve taken a $49 million investment from Spectrum Equity.
At Litmus we want to make email testing easier. We want you to be able to send with confidence every time. To help get you closer to that goal, I’m thrilled two major new improvements: Instant Previews and Checklist.