As we started nailing down logistics for The Email Design Conference 2015, conversations about making our launch email bigger and better than last year’s began. Due to its unique HTML5 video background technique, last year’s email generated some serious buzz. How could we top that? After many brainstorming sessions, we decided to use the common approach of dynamic content, but with a twist. We used a unique implementation to create a live Twitter feed in an email. Yes, a Twitter feed in an email.
We’re coming to Boston and London this year—and we want to hear your ideas! We want to hear about your frustrations and flops, your progress and process. The Email Design Conference celebrates the day-to-day triumphs (and challenges) of email. We’re proud to bring together the largest group of people who write, design, build, and—let’s be honest—deal with email on a daily basis. Your stories are what makes the conference experience so valuable for everyone—so let us hear them! The call for speakers will close on Friday, May 15th.
We joined forces with dotmailer’s Skip Fidura for a guest webinar on measuring the success of your email campaigns. While many marketers focus on metrics like open rates and click rates, those aren’t the only data points you should be looking at. He covered when it’s appropriate to focus on metrics, as well as pointed out other ways to measure the success of your campaigns. Didn’t have a chance to make it to the webinar? Don’t worry—we recorded the whole thing!
One way to gain insight into your subscribers and their preferences is through A/B testing. At the conference, Mike Heimowitz, Atlassian’s online marketing manager, presented on using A/B testing to learn what resonates with your audience so you can continuously optimize your emails. With this data in hand, you’ll be able to produce better-performing campaigns (and, hey, maybe even make more money!).
Between The Email Design Conference 2014 being sold out, budget constraints, and busy summer schedules, many were unable to join us at TEDC14. But, don’t worry—we recorded every single session! You can watch all of the amazing content—including slides—from the comfort of your own home (or office).