The Litmus Evolution: From Email Previews to the Email Creative Platform

When I joined Litmus nearly 7 years ago, Litmus was known best for Email Previews. Today, Email Previews is no longer a standalone feature. Our commitment to creating the world’s best email testing tools has evolved into the Litmus Email Creative Platform, seamlessly integrating time-saving features like Builder and Checklist into every aspect of your workflow and making everyday email tasks faster and easier. 

This summer, we’ve made even more exciting updates to our platform. Here’s what’s new.

styled alt text in email

The Ultimate Guide to Styled ALT Text in Email

A commonly accepted best practice in the email world is the inclusion of alt attributes (frequently known as an “ALT tag” or “ALT text,” which is shorthand for alternative text) for images. Why it’s important to remember this detail to best optimize your email >>

most popular email clients

Top 10 Most Popular Email Clients of 2015

As another year wraps up, email is still reminding us that nothing in this industry is boring, despite what some naysayers would like to have us think! We tracked nearly 1 billion emails every month throughout 2015, measuring where and how your messages are opened around the world. While some things remained the same—the top three email clients in January were still the top three in November—there was some drama along the way.

Gmail Opens Increase 20%: How to Optimize Emails for Any Gmail Inbox

In the first half of 2015, we’ve seen email open data continue to favor mobile apps and providers that focus on new and innovative solutions. Desktop opens have fallen 4% in the first half of 2015 now representing 22% of opens. Mobile opens have seized desktop’s fallen share, growing 4% to capture 49% of market share. Conversely, opens in free webmail services like Gmail, Yahoo, and Outlook.com have decreased 4%; opens in these providers currently make up 29% of opens.