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SubscribeAs the number of email opens on mobile devices continues to increase (123% in 18 months!), so does the talk about responsive design. And while I frequently hear about responsive design, I rarely see it in action. …
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Justine & I recently got back from Connections 2012 and are happy to report back that the conference was great and we sat in on some very informative sessions! I’m already looking forward to next year’s event. …
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We’re excited to introduce you to Luca — the newest member of the Litmus team! Meet Luca, Senior Developer Before joining Litmus, Luca held a variety of positions: soccer player, astronaut, sheriff, criminal, doctor, jet pilot, troublemaker — …
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A successful email marketing campaign should encourage its subscribers to take some sort of call to action. An even more successful email does that, but more—it persuades the reader to share the message with others. Tracking forwards …
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Did you know October is National Disability Employment Awareness Month (NDEAM)? NDEAM is a national campaign that raises awareness about disability employment issues and celebrates the many and varied contributions of America’s workers with disabilities. In honor …
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We’re excited to introduce you to the newest member of the Litmus team, Pendar! Meet Pendar, Lead Designer! Pendar believes his path in life was carved when he was a kid — that’s when he found his …
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We’ve seen some major changes in mobile email opens in the past year and a half. As of September 2012, 38% of all opens were on a mobile device, compared to only 17% eighteen months ago—that’s a …
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Providing the fact that Justine & I are currently at ExactTarget Connections (#ET12), we found it fitting to feature one of their emails as our Inspiration post this week — especially since we received an awesome email …
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We’re excited to introduce you to the newest member of the Litmus team, Alex! MEET ALEX, SENIOR DEVELOPER! Alex has worked professionally as a developer in finance, computer forensics, and e-commerce for about 5 years (although he’s …
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When I saw Jack Spade’s email I was majorly impressed — it had one of the biggest animated GIFs in an email that I’ve ever seen! It immediately caught my attention & I watched the entire GIF …
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