Hello, I’m Lauren – Litmus’ newest employee! This marks my first week as a member of the Litmus team and I couldn’t be more excited. I used Litmus (and loved it!) at a former job, so I am delighted to be the newest addition to such an innovative, prospering company. Here at Litmus my official […]
Microsoft’s unveiling of Office 365 has dramatic implications for email designers; here’s what you need to know about Outlook 2013.
We’re very excited to announce the introduction of a new mobile operating system to our email testing suite: Android 4.0. When we first added Android testing over a year ago, version 2.2 (Froyo) was the most popular operating system installed on Android devices. Today, the most popular OS is version 2.3 (Gingerbread), with version 4.0 […]
A few weeks ago, we wrote about how Interactive Testing will change the way you test and troubleshoot emails. It allows you to test, troubleshoot and preview in real-time, interacting directly with email clients. You can even go way beyond static screenshots to preview things like animation, hover effects and video. We’re absolutely thrilled to launch […]
We live in a mobile age. In the last year, emails opened on mobile devices more than doubled, and have increased 80% in the last six months alone.
A common assumption many of us make is that subscribers ‘triage’ or preview emails on their mobile device before marking the email for later viewing—likely their webmail or work account on a desktop computer. Surprisingly, a deep dive into the same data we looked at for our latest market share stats showed otherwise.