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A First Look at Inbox By Gmail: What Email Marketers Need to Know

Over the past year, Gmail has undergone some major changes—including quick actions, image caching, the auto-unsubscribe, and more—all of which have put the email world in a tizzy. Earlier this week, Google released yet another change (and perhaps the biggest one yet). They launched an entirely new email app, Inbox by Gmail. In this post, we’ll take a look at Inbox’s functionalities, as well as this new email app’s effect on the email marketing world.

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Introducing Jenn, Brian, and Julia

We’ve been busy lately! Not only have we launched the first code editor built for email designers by email designers (hello, Litmus Builder), we’ve also added some amazing members to our team. We’re thrilled to introduce Julia, Brian, and Jenn—the newest additions to the Litmus family.

 

Streamline Your Email Workflow: A Video Tour of Litmus Builder

We are thrilled to have launched Litmus Builder—the first code editor built for email designers by email designers. With Builder you can easily create, test, and share your emails. To showcase Builder in all of its glory, we hosted two webinars to cover its features and functionalities. Didn’t have a chance to attend? Don’t worry! You can check out our recording and answers to frequently asked questions about Builder.

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Best Practices for Plain Text Emails + A Look at Why They’re Important

Plain text emails are just that—plain text. While they may not be nearly as attractive as HTML-based emails, they play a significant role in a well-rounded email marketing strategy. In this post, we’ll give plain text emails the attention they deserve—focusing on why they’re important, how to properly build them, and we’ll provide plenty of examples along the way.

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A New Home for PutsMail at Litmus

PutsMail is a simple tool that lets you paste in HTML and send an email. Simple as that sounds, it can be quite tricky to deliver the template or email you’re working on—even to your own inbox. Logging into your mailing service or ESP will do it, but there are often many steps involved. PutsMail reduces that workflow to a single click. We’re excited to relaunch PutsMail with a fresh, Litmus-inspired design.

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Five Ways to Test an Email

We all know that email preview testing is important. But there are a lot of different ways to test your email throughout the development process. We take a look at five ways to get the most out of email testing for everyone in the design and development chain.

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Litmus Builder: A Code Editor for Email Design and Development

A little over a year ago, Jordan, one of our senior developers, and Alan, our lead designer, launched a hack week project called Litmus Builder. The tool was a hit and we received lots of positive feedback from the email community. As our email designer, I was a big advocate of the product and loved to use it when creating Litmus’ emails. Together, all three of us wanted to expand on the initial project and build a more robust version of the tool. And, together—along with the help of over a hundred of the world’s best email designers—we did just that. Today, we are thrilled to introduce the world’s first code editor built for email designers by email designers: Litmus Builder.