Purchasing a list of email addresses may seem like a great solution, but it’s not. While you get a list of leads instantaneously, there are some major drawbacks. It not only costs thousands of dollars, but purchasing a list can negatively affect your deliverability and sender reputation. Luckily, there are alternatives to building your lists—alternatives that are cost-effective and not detrimental to your sender reputation.
You’ve honed your email signup appeal language to entice people to subscribe. You’ve created a signup form that minimizes friction. You’ve placed that form on your website, in your mobile app, on your Facebook page, and in other places where your customers and potential customers will see them. And—success—people are subscribing. Now what? Sending a welcome email is that next crucial step.
Using email to its full advantage is all about providing your customers with best possible experience. If they’re happy with the emails they’re receiving, then you’ll reap the benefits (which hopefully includes lots of sales). From the email signup, to the email itself, to the landing page—and everything in between—optimizing for every step of the subscriber experience is key to email marketing success.
As the name implies, responsive-aware design is a hybrid of responsive design and mobile-aware design. This is a savvy approach to designing emails for a few reasons…
The Email Design Conference has been sold out for weeks, but—thanks to some generous email lovers—we’re happy to announce there are four ways you can win your way to the conference! With the support of Constant Contact, Emma, MailChimp, and Movable Ink we are thrilled to offer the following ticket giveaways.
In the 17th episode of The Email Design Podcast, Kevin and Jason sit down with Brian Graves and pick his brain about email, working with large teams, his favorite tools, and the future of email design.
Our Hierarchy of Subscriber Needs pyramid provides a big picture view of relevance. Learn 7 tips for fulfilling subscribers’ need for Functional email experiences.
When it came to launching ticket sales for The Email Design Conference, we opted to combine advanced email hacks with some fun by hiding five “golden tickets” within the email. Each ticket was hidden using a unique email hack and the first subscriber to find a specific ticket and tweet about it (using the #TEDC15 hashtag and including a screenshot) won a free ticket to the conference of their choice: Boston or London. Check out how we did it!
External email benchmarks can provide false comfort and false alarms. Here are 5 reasons benchmarks are not very useful, and 4 ways to extract helpful information from them.
Joint research between Litmus and Salesforce found that marketers are still playing catchup when it comes to making their emails and websites mobile-friendly, despite being many years into the Age of Mobile.