Many companies have guidelines or legal parameters around sensitive data and content. We cover actionable tips to ensure you’re not only meeting your client’s marketing goals, but also their specific privacy guidelines.
Google has updated its Inbox by Gmail email app several times since launching it in October 2014. One of the most recent updates—glanceable newsletters—shows a preview of the links in a newsletter, as well as links to previous newsletters, without having to click into the email. We’ll cover how it works, as well as how to optimize your designs in this updated email app.
We’re thrilled to announce that Litmus has acquired Curated, a content curation tool that allows users to easily collect, curate, and publish highly engaging newsletters. With that acquisition comes some great additions to the Litmus family! Introducing Dave Verwer, Charlie Cook, and Chris Mear from Curated.
Despite our collective rah-rah around the ROI opportunity, companies still significantly underinvest in email marketing. As much as we’d like email marketing’s ROI to matter to more brands, it simply doesn’t. Here are some reasons why that’s the case…
Besides being the largest generation, millennials are also the generation that’s poised at the peak of potential consumerism. Americans between 18 and 33 will have $200 billion in buying power by 2017, according to the Harvard Business Review. That has marketers desperate to understand millennials, including how best to communicate with them. You’ll need to adapt to reach this generation. Here’s how.
I’m thrilled to announce that we’ve made our first post-investment acquisition to help further this vision. Litmus has acquired Curated, a content curation tool that allows users to easily collect, curate, and publish highly engaging newsletters.
Email and video are two of the most engaging ways to interact with your audience. Put them together and that’s where the real magic happens. We joined Wistia for a webinar on the power of video and email, discussing best practices for designing great video campaigns in your email, without losing functionality. Check out the slides, recording, and a Q&A.
Hi, I’m Kayla, the new Marketing Coordinator here at Litmus. Get to know me and what I do to help make email better!
There’s a lot of confusion around what designers mean when they talk about responsive and hybrid HTML emails. This post looks at the differences between the two techniques, and weighs the pros and cons of each.
We live in the age of mobile. We’re constantly checking our smartphones and other devices for news and updates to stay connected with the world. Creating better customer experiences will define email marketing challenges in 2016. That’s why we created Litmus Community Templates—a collection of elegant, pre-tested templates that cover a range of uses, from account management and e-commerce to launching and marketing products.