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Send Targeted Messages with Geolocation, Device, and Engagement Data

While your email service provider’s click data may help you determine which articles and calls-to-action resonate best with your audience, and their open data can enable you to make inferences about which subject lines work best, Email Analytics data can help you take things to the next level. Let’s talk about some ways to take this data and use it to improve your campaigns.

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Webinar Recap: The 8 Second Challenge; Get Your Subscribers’ Attention + Encourage Engagement

How do you grab your subscribers’ attention and get them to engage with your email? In our largest webinar to date, we paired up with Chris Lester and Jamie Bradley from Emma to answer this very question. They covered everything from preview pane optimization to using enticing imagery to how subscribers scan your emails. With ample examples, inspiration, and plenty of meaningful statistics, it was a webinar not to be missed. The slides and recording are now available!

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Introducing Bert

Over the years Bert has written software for everything from digital cameras to large cloud server deployments. His passion lies in making software that is reliable and fast—one of the (many!) reasons we’re thrilled to have him join the infrastructure team, alongside Brendan, Ed, Dave, Brian, and Carlos.

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Back to the Basics: Are You Testing Your Emails?

Ever send an email campaign only to get swamped by replies saying that it looks broken in subscribers’ inboxes? Nine times out of ten, broken campaigns come down to a failure to test before sending. Learn why email preview testing is one of the most important tools for email marketers.

 

Tweets, Takeaways, and Tips from The Email Design Conference 2014

With all of the invaluable feedback from last year’s events in hand, we set out to make this year’s conference even bigger and better. After months (and months and months) of preparation, as well as the addition of workshops, breakout sessions, roundtable discussions, 1:1 sessions, and #TEDCNTACC to this year’s event, we’re calling The Email Design Conference 2014 (TEDC14) a major success. Re-live the moments with us!