Between The Email Design Conference 2014 being sold out, budget constraints, and busy summer schedules, many were unable to join us at TEDC14. But, don’t worry—we recorded every single session! You can watch all of the amazing content—including slides—from the comfort of your own home (or office).
With attention spans on the decline—leaving you with only 8 seconds to make an impact on your subscriber—Chris and Jamie connected ideas from email marketing, cognitive behavior, and user experience to help you get better marketing results to boost your business. With over 4,000 registrants (wow!), we didn’t have enough time to get to all of the questions during the Q&A portion of the webinar. The Emma team has very graciously offered to answer all of the questions we missed here on the blog.
While your email service provider’s click data may help you determine which articles and calls-to-action resonate best with your audience, and their open data can enable you to make inferences about which subject lines work best, Email Analytics data can help you take things to the next level. Let’s talk about some ways to take this data and use it to improve your campaigns.
In the third episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez discuss the bigger (and better?) iPhones, adding interactivity to Gmail, the sorry state of email standards, a few upcoming conferences, and a whole lot more.
How do you grab your subscribers’ attention and get them to engage with your email? In our largest webinar to date, we paired up with Chris Lester and Jamie Bradley from Emma to answer this very question. They covered everything from preview pane optimization to using enticing imagery to how subscribers scan your emails. With ample examples, inspiration, and plenty of meaningful statistics, it was a webinar not to be missed. The slides and recording are now available!
Last Friday, Apple launched the long-awaited iPhone 6 and 6 Plus. Both devices featured larger screens that have many email designers worried. Just how will these big screens affect your campaigns? Read on to find out.
Over the years Bert has written software for everything from digital cameras to large cloud server deployments. His passion lies in making software that is reliable and fast—one of the (many!) reasons we’re thrilled to have him join the infrastructure team, alongside Brendan, Ed, Dave, Brian, and Carlos.
Ever send an email campaign only to get swamped by replies saying that it looks broken in subscribers’ inboxes? Nine times out of ten, broken campaigns come down to a failure to test before sending. Learn why email preview testing is one of the most important tools for email marketers.
With all of the invaluable feedback from last year’s events in hand, we set out to make this year’s conference even bigger and better. After months (and months and months) of preparation, as well as the addition of workshops, breakout sessions, roundtable discussions, 1:1 sessions, and #TEDCNTACC to this year’s event, we’re calling The Email Design Conference 2014 (TEDC14) a major success. Re-live the moments with us!
In the second episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez discuss modular components in email, Microsoft’s frustrating new email client, and take a look at some cool emails and Community discussions.