In the 59th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez talk about recent email controversies surrounding Unroll.me and Adidas, a little-known preview text hack, sending email via Slack, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
Understanding Android is hard, even for the savviest email geek. That’s why many marketers feel uncomfortable troubleshooting email and talking through Android strategies with clients or developers. To help you facilitate those conversations, here are three keys to understanding email rendering on Android.
Email Design Podcast #58: Latest Outlook App Rendering Quirks and AOL to Manage Verizon Email Accounts
In the 58th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez talk about the latest quirks to come to the Outlook apps, a new fix for the Outlook.com and Office 365 image gap problem, AOL taking over Verizon email accounts, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
The highlight of the year for us is Litmus Live. So each year, to promote the conference, we work to bring something extra special. Take a peek behind the curtain at our email design process and timeline to see everything that’s involved in pulling off our epic conference emails.
This preview text hack uses zero-width non-joiners and non-breaking spaces to create white space after your desired preview text. It’s supported in all email clients that support preview text.
The world of email is full of potential pitfalls. Support for techniques can vanish without warning, and sudden changes to email clients’ rendering engines make it tricky for email marketers to understand what’s going to work where. Read on to learn common ways emails can break and how to fix it.
Email Design Podcast #57: How the Girl Scouts Scale Their Email Marketing Nationwide with Kristin Bond
In the 57th episode of The Email Design Podcast, hosts Jason Rodriguez and Kevin Mandeville sit down with email marketer Kristin Bond to discuss how Girl Scouts of the USA manages their email marketing programs. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
The marketer’s email service provider and the subscriber’s operating system, browser, email client, screen size, and whether they’ve enabled images all affect email rendering. All of these layers of complexity add up to the possibility of more than 10,000 different email renderings for every email you send.
Successful email programs are 32% more likely than less successful programs to say they have an appropriately rigorous email approval process rather than a burdensome or lax one, according to Litmus’ State of Email Survey. We’ve identified four factors that can tip the balance of an email approval process toward being too cumbersome or too lax—both of which hurt the success of a program.
In the 56th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez talk about the demographics of an email professional today, CSS grid support coming to email clients, payments via Google Wallet in Gmail App, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.