We’ve been busy lately! Not only have we launched the first code editor built for email designers by email designers (hello, Litmus Builder), we’ve also added some amazing members to our team. We’re thrilled to introduce Julia, Brian, and Jenn—the newest additions to the Litmus family.
We are thrilled to have launched Litmus Builder—the first code editor built for email designers by email designers. With Builder you can easily create, test, and share your emails. To showcase Builder in all of its glory, we hosted two webinars to cover its features and functionalities. Didn’t have a chance to attend? Don’t worry! You can check out our recording and answers to frequently asked questions about Builder.
Plain text emails are just that—plain text. While they may not be nearly as attractive as HTML-based emails, they play a significant role in a well-rounded email marketing strategy. In this post, we’ll give plain text emails the attention they deserve—focusing on why they’re important, how to properly build them, and we’ll provide plenty of examples along the way.
PutsMail is a simple tool that lets you paste in HTML and send an email. Simple as that sounds, it can be quite tricky to deliver the template or email you’re working on—even to your own inbox. Logging into your mailing service or ESP will do it, but there are often many steps involved. PutsMail reduces that workflow to a single click. We’re excited to relaunch PutsMail with a fresh, Litmus-inspired design.
Email clients constantly make updates that affect how emails are displayed. Recently, Yahoo Mail made one such update and left designers in the dark. Here’s the lowdown on exactly what changed and how to fix it.
We all know that email preview testing is important. But there are a lot of different ways to test your email throughout the development process. We take a look at five ways to get the most out of email testing for everyone in the design and development chain.
A little over a year ago, Jordan, one of our senior developers, and Alan, our lead designer, launched a hack week project called Litmus Builder. The tool was a hit and we received lots of positive feedback from the email community. As our email designer, I was a big advocate of the product and loved to use it when creating Litmus’ emails. Together, all three of us wanted to expand on the initial project and build a more robust version of the tool. And, together—along with the help of over a hundred of the world’s best email designers—we did just that. Today, we are thrilled to introduce the world’s first code editor built for email designers by email designers: Litmus Builder.
Between The Email Design Conference 2014 being sold out, budget constraints, and busy summer schedules, many were unable to join us at TEDC14. But, don’t worry—we recorded every single session! You can watch all of the amazing content—including slides—from the comfort of your own home (or office).
With attention spans on the decline—leaving you with only 8 seconds to make an impact on your subscriber—Chris and Jamie connected ideas from email marketing, cognitive behavior, and user experience to help you get better marketing results to boost your business. With over 4,000 registrants (wow!), we didn’t have enough time to get to all of the questions during the Q&A portion of the webinar. The Emma team has very graciously offered to answer all of the questions we missed here on the blog.
While your email service provider’s click data may help you determine which articles and calls-to-action resonate best with your audience, and their open data can enable you to make inferences about which subject lines work best, Email Analytics data can help you take things to the next level. Let’s talk about some ways to take this data and use it to improve your campaigns.