FEATURED-Have-you-tested-your-templates-yet-

Have You Tested Your Template Recently? Here’s 8 Reasons Why You Should

Most of the time, you don’t need a brand spanking new design to get your point across—what you have already works. That’s why an email template is the easiest way to streamline your email campaign. But using a template doesn’t let you off the hook from testing.

Email marketing mistakes happen. We’re all human. With a template, though, we let our guard down. Because they often come “pre-tested,” we forget to test ourselves. Here are a few things you should definitely keep in mind when using templates—because no template is truly invincible.

FEATURED-Best-practices-for-event-emails

How To Use Email Marketing To Support Your Next Event

In-person or virtual events revolve around getting to know other people and learn from one another. Because email is such a personal channel, it’s the ideal medium to build excitement for events, send reminders, and reminisce post-event.

Creating an email plan to promote your event before, during, and after the event is an essential part of pre-planning. Here’s what you need to know to make sure your event-based email campaign works from start to finish. Learn more with this how-to guide.

deliverability terms

28 Deliverability Terms Every Email Marketer Should Know

As email marketers, we strive to produce great content and work to build emails that drive brand awareness, engage our customers, and encourage prospects to purchase our products. It sends a shudder down our spine to think about landing not in our subscriber’s inbox, but in the dreaded spam folder. It’s our duty to build something great, not spammy.

Yet deliverability is a tricky thing to master, in part because there’s a lot of technical language to learn. Here are 28 deliverability terms you need to know as an email marketer.

how-to-write-email-subject-lines

How to Write Captivating Email Subject Lines, featuring Joanna Wiebe

When it comes to writing email copy, it’s not hard to see why so much focus is spent on subject lines. Chances are that your subscribers receive many permission–based emails every single day. If your subject line isn’t compelling, not only will it not get opened, but there’s a chance that it won’t even be seen. Joanna Wiebe shares her tips for creating captivating subject lines that get opened.