While it’s true that added friction reduces the likelihood of a desired action, activity in an of itself should never be the sole aspiration of an email marketing strategy. Overall list engagement is a better indicator of program health rather than the size of your lists.
Easy to say if you’re a brand with a sizable database, right? Consider this: companies that win don’t do so because of list size, but rather list engagement, and when it comes to engagement, the double opt-in method holds a clear and obvious advantage.
Most of the time, you don’t need a brand spanking new design to get your point across—what you have already works. That’s why an email template is the easiest way to streamline your email campaign. But using a template doesn’t let you off the hook from testing.
Email marketing mistakes happen. We’re all human. With a template, though, we let our guard down. Because they often come “pre-tested,” we forget to test ourselves. Here are a few things you should definitely keep in mind when using templates—because no template is truly invincible.
Beyond demonstrating the important role that email agencies play in our industry, our 2016 State of Email Agencies infographic highlights how their email production process differs from that of brand marketers.
In-person or virtual events revolve around getting to know other people and learn from one another. Because email is such a personal channel, it’s the ideal medium to build excitement for events, send reminders, and reminisce post-event.
Creating an email plan to promote your event before, during, and after the event is an essential part of pre-planning. Here’s what you need to know to make sure your event-based email campaign works from start to finish. Learn more with this how-to guide.
When it comes to email, most mistakes are permanent. To avoid errors, every email—even pre-tested templates—should be tested before every send. While every brand has their own nitty-gritty checks, we’ve gathered 24 of the most common—and critical—checks for every campaign.
Some will argue that single opt-in vs. double opt-in is a case of quantity vs. quality, but it’s really a case of list productivity. Single opt-in is the superior subscription process because it maximizes list growth and overall performance by minimizing signup barriers and opportunities for errors.
As email marketers, we strive to produce great content and work to build emails that drive brand awareness, engage our customers, and encourage prospects to purchase our products. It sends a shudder down our spine to think about landing not in our subscriber’s inbox, but in the dreaded spam folder. It’s our duty to build something great, not spammy.
Yet deliverability is a tricky thing to master, in part because there’s a lot of technical language to learn. Here are 28 deliverability terms you need to know as an email marketer.
Goal setting is crucial to email marketing success. Defining your goals helps guide the direction of your campaign, and makes it easier to measure the success of your efforts. Here are four questions to answer to help define your goals, and navigate the creation of your campaign.
When it comes to writing email copy, it’s not hard to see why so much focus is spent on subject lines. Chances are that your subscribers receive many permission–based emails every single day. If your subject line isn’t compelling, not only will it not get opened, but there’s a chance that it won’t even be seen. Joanna Wiebe shares her tips for creating captivating subject lines that get opened.