In the first half of 2015, we’ve seen email open data continue to favor mobile apps and providers that focus on new and innovative solutions. Desktop opens have fallen 4% in the first half of 2015 now representing 22% of opens. Mobile opens have seized desktop’s fallen share, growing 4% to capture 49% of market share. Conversely, opens in free webmail services like Gmail, Yahoo, and Outlook.com have decreased 4%; opens in these providers currently make up 29% of opens.
In the 16th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez talk Outlook’s surprising call to designers, The Email Design Conference, and two new tools for improving your campaigns.
In my first monthly column for Marketing Land, I reveal two additional keys to increasing forwards that weren’t included in The Viral Email report.
In the 15th episode of The Email Design Podcast, we try out a new format wherein host Kevin Mandeville turns the mic on co-host Jason Rodriguez, interviewing him about his career in email, thoughts on the industry, and more.
After creating their trade show-specific app, Ferguson Enterprises wanted to ensure only the appropriate customers were receiving emails with a call-to-action to download the app. After all, Android or BlackBerry users certainly wouldn’t want to receive an email to download an iPhone app. With their Litmus Email Analytics data in hand, they could appropriately target their iPhone users—and their automation efforts are certainly paying off. Let’s take a look at their journey.
In this new blog series, we talk to some of the amazing Litmus Community members. Get an inside look at what they do, how they do it, and their thoughts on the future of email marketing and design.
We’re thrilled to welcome Nadia to the team! Alongside the rest of the support team, Nadia is here to answer any questions (or listen to any feedback) you have about Litmus. Based in the UK, she’s able to offer early morning assistance to our international customers.
As we discuss in our recent “Designed for Success” webinar, there are two compelling reasons to regularly update your triggered emails: (1) quality assurance and (2) optimization.
To better understand the quiet, often invisible influence of email forwards, we used Litmus’ Email Analytics to analyze the forwards generated by more than 400,000 email sends and then examined the most viral emails to uncover the tactics and topics that spur forwards.
In the past, MIcrosoft has migrated all of its Hotmail users to Outlook.com in an effort to provide a more modern email experience. In order to further align their user interface and feature set, Microsoft has another big change coming: they’re replacing the interface and infrastructure of Outlook.com with Office 365. This will not only give Outlook.com’s inbox a facelift, but will likely affect the way your emails display for those subscribers. In this post, we’ll take a look at Office 365, and how it’ll affect email rendering in Outlook.com.